NameSteven Katz
Job TitleInternet Marketing
OrganisationSource Consulting
Member Since9 Jan 2013
Areas of ExpertiseContent Marketing and Strategy, Multichannel Marketing, Social Media, Strategy and Planning, Video & Rich Media

About Me

I have spent most of my working journey so far rooted in the mixture of creative marketing and production. I began my career focused more on film and television production, but over time found myself migrating towards the creative strategies involved in online marketing. I would consider myself well-versed in social media and content marketing strategies as well as platform and internal development.

For me, it's all about the story you can tell. That's what makes you unique!

My professional goal is to become an expert in brand strategy and development.

Specialties
-Social Media Strategy and development / customization
-Blogging/Content Strategy & editorial calendar development
-Internal monitoring development for listening and engaging purposes
-Establishing branding tools (consistency is key! This includes the development of your email address, email signature, front end web development and social media profiles and Google Apps development for small businesses)

In addition, I have experience with the following:
Creative
-Photoshop
-Wordpress
-Final Cut Pro/Express
-storyboarding
-storytelling

Advertising
-Google AdWords
-Google Analytics
-Google Website Optimizer

Office
-CRM development and management
-cloud maintenance and storage (Google Drive, Dropbox, Box)
-efaxing
-DocuSign
-Acrobat Pro X

My Links

Floodlight Collective
My Tumblr blog

Career History

Internet Marketing Manager at Source Consulting
From January 1, 2012 and still in this role.

I mainly work for a Corporate Leadership development mentor and speaker. His name is Alan Shelton. Alan currently coaches VF Corporation's product brands, including North Face, Vans "Off the Wall", 7 for all Mankind, Lee, Wrangler and many more. He is also a recently published author of a book called "Awakened Leadership." My role as Alan's/Source's online marketing manager includes posting and tracking his presence and performance on social networking sites including Facebook, Twitter, LinkedIn, Google +, Pinterest and YouTube and Tumblr, as well as spearheading a new website and blogging strategy/editorial calendar. My role extends to outreach, both for Alan's book and personal brand. I help build awareness one connection at a time through guest posting, referrals, and endorsements.

Internet Marketing Associate at Arbalest Group
From January 1, 2010 until January 1, 2012.

Managing day-to-day operations, monthly expense reports, organizing office materials, cloud storage files administrator, overseeing daily scheduling and appointments and managing CRM software Designed and implemented corporate identity, marketing materials and website layout -Manage day-to-day operations, monthly expense reports, organize office materials, cloud storage administrator, and manage CRM software -Designed and implemented corporate identity, marketing materials and website layout -Project Manager of sponosrships and events -Strategy and implementation of search and banner ads -Strategy and implementation of social media content marketing

Office/Production Assistant at Highline Productions
From January 1, 2009 until January 1, 2010.

-Assisted Office Manager in meeting day-to-day operational tasks -Storyboarded commercial shoots -Director’s assistant on commercial shoots

Education and Qualifications

I received a BA from The University of Michigan-Ann Arbor in 2009 and was in the School of Art & Design from 2005-2006.

I received a Presidential Scholarship to MICA (Maryland Institute College of Art) in 2005.