NameTom Blenkin
Job TitleSales Executive
OrganisationHP Autonomy
Subscription LevelEnterprise
Registered Since6 Feb 2012
Areas of ExpertiseB2B Marketing, Multichannel Marketing, Optimization
Contact Details
Email:

About Me

Tom is focused on the Marketing Performance Suite of HP Autonomy: 
- Customer Experience Management
- Conversion Rate Optimization
- Real-Time Analytics

The Marketing Performance Suite is powered by IDOL. IDOL can uniquely form a conceptual understanding of any information regardless of form, format, language, location subject or quantity. 

Marketers use this meaning based approach to increase revenue by better understanding and target customers based on all the data available to them (social media, blogs, call centers, email, chats), not just what databases can capture.

Autonomy was founded upon a vision to dramatically change the way in which we interact with information and computers, ensuring that computers map to our world, rather than the other way around.