|Company / Organisation Type||Agency / Consultancy (Marketing)|
|Areas of Expertise||Email Marketing, Multichannel Marketing, Strategy and Planning, Web Design, Marketing Automation|
|Industry Focus||Financial Services, Government & Public Sector, Retail, Telecommunications, Travel & Leisure|
16/18 Finsbury Circus
|Number of Staff||61-150|
|Private or Public?||Publicly Owned|
|Date Established||1st January 2005|
Lateral Group is a leading data driven customer engagement agency.
Learning from what data tells us, we make more creative, effective use of it. Delivering communications of unprecedented relevance to the right people, in the right way at the right time.
We deliver a mix of disciplines to give our clients the most cost efficient and effective solution. These include;
* Consulting & Insight
* Database Marketing
* Creative Solutions
* Dialogue Management incorporating Print Management
* Marketing Technology
We call what we do end-to-end Integrated Communications Management. Mixing human insight and technological innovation it drives our belief of harnessing data should be understandable and accessible to everyone.
It's what makes us simply more engaging.
Direct Marketing, Integrated Communications Management, Database Marketing, Trigger Marketing, Email Marketing, Single Customer View, Data Analytics, Creative Services, Social Media, Print Management, Integrated Marketing, Data Optimisation, SCV, CRM, Digital Marketing
DMA, IDM and Data Strategy
Reports featuring Lateral Group
- Email Marketing Platforms Buyer's Guide 2012, 24 Jan 2012
- Email Marketing Platforms Buyer's Guide 2010, 27 Oct 2010
Supplier Showcases Lateral Group has presented at
Events Lateral Group has sponsored
- Future of Digital Marketing 2012, 13 Jun 2012
- JUMP 2012 London, 10 Oct 2012
- Digital Cream London 2012, 15 Mar 2012
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