| Date | 21st September 2011 (9:30am – 5:00pm) |
|---|---|
| Venue | Peter House, Manchester, United Kingdom |
| Duration | 1 day |
| Cost | $120.00 |
About the event
Overview
If you're client or agency-side, and interested in the social web, including Facebook, analytics across the social space, influencer marketing, and the Internet of Things, come along for a day of inspiring talks with a practical bent, relaxed networking, and drinks with your peers. Join us for the blossoming of Econsultancy North, as we look to increase our presence in Manchester, give you a taste of the local training we run, give you plenty of tips and takeaways (and generally have fun).
The day of talks will be followed by drinks at the venue bar, and a chance to chat with fellow industry professionals.
We're pleased to partner with Manchester Digital who are supporting the event.
Programme
Registration - 9.30 am
The likability of brands. Are they doing what it takes to be liked? - Rob McNair, Chief Strategic Officer, mycleveragency - 10.00am
Rob explores the fundamental shift in how we are discovering content, brands and products. He demonstrates how search and social sites are adapting to find you new curated information right now. Rob also discusses ways that brands are using unconventional ways to get noticed and stay relevant on the social web.
Tea/Coffee - 11.00am
Tips on using analytics to manage your social spaces better - Abigail Murphy, Partner at Outlandish LLP - 11.30am
You've got your page, your feed and your channel but what are the best analytics to work out how well you are doing? We will talk you through the data and tools you have access to, and the best things you can get out of them.
Covering:
- Facebook Analytics
- Twitter stats (What you CAN get from them)
- bit.ly
- Google Analytics
- Twitter apps & tools to keep an eye on
Lunch - 12.30pm
Influencer Marketing, Will Francis, Co-Founder and Director at Harkable - 1.30pm
Brands now have the opportunity to create, nurture and grow a community of highly valuable advocates, though many marketeers and agencies still struggle in this fertile area. This session looks at how it has and hasn't worked in the past, and provides an explanation of how to do it properly, in a way that is truly worthwhile for both online influencers and brands.
Covering:
- The increasing value in influencer marketing
- How to create and maintain relationships with your advocates
- Measuring ROI on influencer marketing
- What are the risks and legalities in this area?
Tea/Coffee - 2.30pm
The Internet of Things - Will Grant, Technology Consultant, willgrant.org - 3.00pm
The term Internet of Things (IoT) has been coined to mean an internet where devices (not just people) can communicate. Imagine being able to search your computer, not just for information, but for your objects. Or, what if your phone knew where the next bus was and its ETA to the bus stop?
All the technology needed to make this a reality exists, right now. Smart phones, GPS and Wireless. Large-scale databases and cloud computing. It’s just a matter of time and, of course, a business model.
Real world example: The eagerly-anticipated iOS 5 (for iPhones and iPads) can notify you, for example, when you are near a petrol station to buy more fuel. It’s a short step from that to your car telling your phone that you’re low on fuel.
IoT concepts are going to start appearing in mainstream devices and services sooner than you think - and this talk aims to set the scene, show some great examples that are already in use - as well as look forward to future applications for organisations and individuals.
Drinks - 4.00pm onwards
Speakers' and panelists' profiles
Abigail Murphy
Partner at Outlandish LLP, and a highly experienced Online Producer and Project Manager from a broadcasting background who specialises in Social Media, e-Learning, Journalism and Accessibility, Abi has worked in various roles at the BBC, including Social Media Product Manager and Senior Content Producer.
Will Grant
Will is a web technology professional with over 10 years experience overseeing the design, architecture and marketing of powerful web sites that are easy (and even fun) to use.
As well as working on large-scale web systems for local and national government with millions of users, Will has completed post-graduate training in usability and interaction design by Jakob Nielsen - the world leader in usability.
Will was Technology Director at Buto, a web-based online video platform and responsible for its technology platform and user experience.
Will Francis
Having worked at MySpace for three years, most recently as Editor of the UK site I left in June 2010 and founded Harkable which is currently working with leading advertising agencies on social media elements of above and below the line campaigns.
I'm an active figure in social media, was named by The Daily Telegraph as one of the most influential Britons on Twitter and write for BrandRepublic on the subject of social marketing.
At MySpace I oversaw the editorial and content on the site, produced a string of successful content programs and regularly hosted live video interviews with the world's highest profile music artists and celebrities.
Rob McNair
I'm the Chief Strategic Officer for a full service social media agency called mycleveragency ltd. In the past I helped bigmouthmedia transition into Europe's largest digital agency. I've had the privilege of developing strategies for some of the worlds most recognisable brands such as Samsung, Rentokil-Initial, Shell, Prudential and Sky to name few.
Who should attend?
Anyone interested in the social space - communications, marketing, public relations and e-commerce professionals .
Cost details
If you are only interested in one of the speaker sessions during our day of social shorts, contact training@econsultancy.com, 0207 269 1470, to purchase individual session tickets at £25 + VAT.
