1. James Stringer MSc

    E-commerce Manager at Lakeland

    25 February 2008 17:06pm

    James Stringer

    I run a site that for sales reasons needs to have a UK, European and Rest of the World site. However, at present we simply create three versions of the same site, changing only the delivery charge and tax based on the delivery address. All sites use the same content (in English) and are priced in £'s.

    Fundamentally this means we have duplicate content issues (not to mention numerous other problems!). One solution I'm considering is to base a visit on an IP address and use geolocation to deliver the correct content.

    Does anyone have experience of this - specifically I'm interested:

    • How effective is this approach - I've heard of problems with AOL etc.
    • What impact will this have on SEO and how can we overcome the main issues.
    • What's the best way to implement this? It sounds good in theory, but how to we make it happen?

    Many thanks for your thoughts

    James

  2. Kaya PPC

    Internet Marketing Manager at Optimised Media

    26 February 2008 08:59am

    Avatar-blank-50x50

    As far as I know AOL uses proxy servers which makes it difficult to determine their location. However you can detect they are AOL users and for those users allow them to select their own location.
    An alternative to Geolocation might be to ask users to select their location on the first visit then set a cookie so that this can be checked in future visits.

    Kaya, Optimised Media, Internet Marketing UK

    SEO London & PPC Bid Management

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