Recommended reports
Talk at AdTech 2012; Email in the Multi-channel
From a November 2012 presentation by Stefan Tornquist (VP of research, US for Econsultancy) at AdTech New York.
Infographic: Managing & Measuring Social - A Guide to Enterprise Usage
The Managing & Measuring Social infographic shows what companies are using social for, how well they understand social ROI and what the barriers are to harnessing social data. The data in the infographic is taken from the sixth Econsultancy / Adobe Quarterly Digital Intelligence Briefing.
Digital Marketing Executive at JLT Group
28 March 2012 10:16am
I really rate the best practice guides that eConsultancy publishes for its members. I've read a few now and found each of them very helpful.
The one thing I don't find helpful, however, is the PDF format that the reports come in. I don't like to print stuff and a PDF can't be easily read on anything other than a computer monitor. Given modern technology, I think it'd be great if eConsultancy considered making the reports available in ePub so that I could read it on my Kindle, or in iBooks format so that it could be read on an iDevice.
Does anyone else think that this would be really good?
eConsultancy: Have you considered anything like this before?
Research Analyst at Econsultancy
30 March 2012 12:41pm
Thanks for your feedback Michael. Great to hear you value the Best Practice Guides.
We have considered publishing the reports in different formats, but at the moment we have no plans to change from PDF. However, you should be able to import your reports into iBooks and read them through your Apple devices.
You might find this guide useful:
http://ismashphone.com/2011/05/how-to-import-pdf-to-ibooks-ipad-iphone-ipod-touch.html
Any other questions, feel free to get in touch.
Digital Marketing Executive at JLT Group
30 March 2012 12:50pm
Thanks Andrew, that's a good point and I appreciate that you can read PDFs on an iPad, though I what I should have mentioned was all the additional functionality that other formats would bring, such as the ability to read reports across multiple devices, makes notes, insert bookmarks etc. That would be really useful, especially for the longer reports.
But still, I appreciate that it's not on your radar at the moment.
Digital Marketing Executive at JLT Group
30 March 2012 12:52pm
Oh wait, you can do all that in iBooks? That's pretty cool.