10 October 2000 10:19am
As the members of the fastest growing, most chaotic, world leading area of new new media, European Interactive TV (some rumbles in the back from the wireless crew there) there should be plenty of issues we can benefit form attacking here.
To get started, here's a few that are occupying a lot of working days for me.
Just how difficult is it to build a true cross platform Content Management system for Open Enhanced Retail Frameworks, Liberate HTML platforms, Multiple TV HTML browser spec's and standard Internet?
The underlying journalistic assumption that cable will win out due to superior technology doesn't seem to mention Satelite's capacity to co-deliver assets via both satellite downstream capacity and ADSL input to the box. Neither does it refer to the variable performance problems related to cable's shared bandwidth from the local hub model. Cable's ascension - inevitable?
As a big brand content provider, is it a quicker path to iTV to stump up the enourmous upfront costs to reach Open's big and active userbase, or go the low cost, low return route on cable? And will Open produce diminishing returns as it is steadily demoted in the Sky interactive range.
Over to you.
iTV Executive Producer
Free market research on digital marketing
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