Recommended research
How We Shop in 2010: Habits and Motivations of Consumers
How We Shop in 2010: Habits and Motivations of Consumers is split into two separate documents for the US and UK, examining e-commerce consumer behavior in both countries. Both reports focus on how consumers interact with e-commerce brands, conduct product research and the different factors in the buying decision-making process.
Ecommerce Platforms Buyer's Guide 2013
Econsultancy's Ecommerce Platforms Buyer's Guide is aimed at companies who are investigating the ecommerce technology market, with profiles of 34 leading vendors. The report analyses trends in the overall ecommerce marketplace, as well as providing tips for those looking to find the right ecommerce platform.
22 February 2011 09:26am
What the correct terminology used in the UK or The best Key Word when choosing a supplier ..
....is it 'Shopping Cart' or 'eCommerce Platform'
CEO at Econsultancy
25 February 2011 09:28am
I don't *entirely* understand your question but certainly 'shopping cart' is not UK terminology. We'd say 'shopping basket', or most usually, just 'basket' for e-commerce sites (see top right of this site for example).
However, that's 'consumer-facing' terminology. If you're looking for people to supply you with an e-commerce solution then it depends a bit what level you're going for. If 'low end' then you can probably search for providers of shopping cart solutions as they'll operate globally anyway.
If you're looking for a somewhat more 'enterprise' solution then "e-commerce platform" would be the likely terminology. For example our own "E-commerce Platforms Buyer's Guide" (see http://ecly.co/eUy4kn )
Viithiisys Technologies
15 July 2011 12:11pm
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