Web Marketing Manager at www.venuebirmingham.com
08 February 2012 15:50pm
Can anyone recommend a supplier or solution to centrally manage email signatures/
It sounds such a trivial component of the online marketing toolkit, but I find it takes a massively disproportionate amount of time, to the extent that I tyoically set them in the department once and then leave them...
.. and yet is is such a useful tool for adding branding, special offer info and personal contact details that I think I cannot be the first person to articulate this need; so - does anyone know of any toold to manage them centrally?
Technical Project Manager (MBA, MBCS, CITP, CEng) at Naxtech.com
08 February 2012 16:45pm
I do not know of any ready-made tools but I think it could be done as a custom-made project.
Senior Research Analyst at Econsultancy
08 February 2012 17:05pm
I've spoken to my colleague Aliya here in the office and one piece of software that she uses is Wisestamp. Looking at their website they have plans where you can manage email signatures centrally.
Hope this helps,
09 February 2012 08:49am
Cheers for the replies; I at least have some starting points.
I'm faintly appalled - but not in the least surprised - that this is not offered as standard by Microsoft as it seems such an essential corporate task...
Managing Director at Clean Communications
15 October 2012 14:23pm
There are a few solutions for this purpose. With complete bias may I suggest looking at the Brand and Sign service from The Email Laundry. http://www.theemaillaundry.com/content.php?cid=40
We launched the service at The Online marketing show this year in Olympia. I'd be delighted to offer you a free trial of the service to see how you like it.We designed the tool for marketers to control how company email looks.
14 December 2012 09:27am
So; can anyone confirm if what you put into your email signature is bound by the legislation on email marketing?
I've been informed that apparently our email signature marketing is subject to the exact same legislation - requiring such things as explicit permission to send them, obvious opt out and all the rest.
14 December 2012 15:36pm
The rules that surround email marketing are really the rules that surround all email. The fact that you have a signature doesn't turn it into a different type of email with different rules attached.
So for example if all your invoices and quotes you respond to and day to day business communications have a branded banner on them they don't suddenly become a diffrent type of communication with different rules attached.There is a business reason to email that person. You do not need an unsubscribe button on a response to an order or a quote etc. the fact that your website is listed in your signature does not alter the fact.
I hope I've explained that well enough. If you've any doubts contact me.
14 December 2012 15:54pm
Ken: I think you need to talk to our IT department... -they are telling me to remove ALL images, logos, links, and anything else but plainly factual content from the email footer as it constitutes "marketing content" that people have not signed up for and cannot opt out of!
14 December 2012 17:10pm
The rules apply to direct marketing emails James as laid out in this guide form the Information Commissioner http://www.ico.gov.uk/for_organisations/sector_guides/~/media/documents/library/Data_Protection/Practical_application/ELECTRONIC_MAIL_MARKETING_12_06.ashx
The rules are laid out pretty clearly. So if we're only talking about daily transactional email the opt-out rule doesn't have to apply.
It's hard to know why you are receiving a push back from IT without the circumstances.
There may however be other valid reasons they don't want you adding extra data on to emails, pressure on the mailserver or worry about mailboxes filling up their quotas quickly. They may also be worried about how you do it and if it will cause extra support issues that will fall to them.
Contact me directly if you need any more info.
18 December 2012 08:54am
Yeah - the problem is that they perceive the rules to apply to all marketing content - not explicit marketing emails.
Let me know how to contact you directly: there is no weblink in your profile...
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