About Bernice Grossman
Bernice Grossman, 2001 Silver Apple Award recipient for lifetime achievement in Direct Marketing created DMRS Group (DMRS) in 1983 as an independent, vendor-agnostic consultancy that has, as its primary focus data – direct, digital, behavioral, attitudinal, demographic, psychographic, transactional, and geographic. DMRS determines the complete scope of a customer's project; "architects" the solution, and administrates the vendor solution that integrates all of the systems to deliver marketing databases (MDB’s), CRM’s, and/or Marketing Automation systems that have contributed heavily to the success of leading national marketing programs. (www.dmrsgroup.com).
She is a Board Member of ECHO, Co-Chair of the Marketing Technology Council, and former Chair Person of the DMA’s Business-to-Business Council. She was named to BTB Magazine’s Who’s Who in B-to-B in 2006.
DMRS clients have included Coca Cola, Epson, Level 3, Microsoft, Pfizer, and United Airlines, among others.
About DMA Panel: The Age of Big Data
Big Data, never sleeps...Data is being generated 24/7 with mobile devices, sensors, the Internet, social media postings, e-comm platforms, POS systems, etc. Challenges exist to have a scalable infrastructure to manage both structured and unstructured data, internal and external sources, and to house and integrate all of this data in a logical fashion; but the real challenge lies in the ability to display, filter and develop meaningful insights to drive your business. Big Data is now deemed a critical key performance factor for competitive advantage and growth equally as important as brand equity. Hear a discussion about the scale of this challenge, the opportunity, how you should prepare yourself and your organization, and what you can do to jump into this with your eyes wide open, even while sleeping...