About Mark Simpson
A career long evangelist of online businesses, Mark is the commercial founder of Maxymiser and introduced its revolutionary Conversion Management platform to the market in 2006. Prior to Maxymiser, Mark headed up online marketing and business development for Travelport, focusing in particular on the acquisition and integration of ebookers, Octopus Travel, Hotel Club and RatesToGo. Latterly Mark headed-up the Business Development, Search and PPC teams for Travelport. Mark was previously part of the team that launched Hitwise in the UK market. Mark is a thought leader in the conversion marketplace, speaking globally at conferences and quoted regularly in the marketing press. He graduated with a BCom Honours degree in Commerce from the University of Birmingham.
About Shop.org panel: Connected Retail - How the web is revolutionizing the retail experience
Connected consumers want connected retail experiences. Today’s shopper is fully empowered, with the ability to access and combine a wide variety of information - from the product specific to the socially enabled - through any device, anywhere, anytime. This provides retailers with a fantastic opportunity to excel and innovate but only if they approach it in the right way. The task is complex and needs a holistic approach to incorporate this new paradigm. The stores of the future will be extensions of their digital cousins, data will be integrated and store associates will be technology enabled so they too can interact with consumers in-store. These changes are epic in proportion but the spoils for the winner will be massive.
Shop.org's Connected Retail panel will tap into leading retailers and provide insight and answers to the burning issues that this new consumer has created, and how the retail sector will grow, change and survive.