JUMP New York Tracks
LEAD (L)
This track is for CMOs, VPs and Directors of (Digital) Mareting. Sessions are all about the big issues in making joined up marketing a reality: your organizational structure, skills, culture and recruitment, benchmarking and measurement, strategic budgeting etc.
- 5 Ways to Elevate Your Game as a Marketer
- What the Hell is Content Marketing?
- Making Products Smart; The Next Revolution In Customer Engagement
- The Great Leap Forward - (let a thousand animated gifs bloom)
- How Social Influence Drives Traditional Media
- SoDA Panel: Agency Ecosystems that Work –What’s the Secret Formula?
- The Next Integration Opportunity: A Case For Truth
- Adapt or Die: What it Means To Be the Client of The Future
- Moving to the Beat of London 2012
ANALYZE (A)
This track is all about data, metrics, measurement, and analytics. Data underpins any attempt to join up your marketing channels. Learn from others how they’ve achieved this.
- Turn Research into Relevant Reach: Making Consumer Insights Actionable
- Measuring Shopping Media
- AAM Panel: Pages to Platforms: Redefining News Media Brands
- Making Digital Matter
- Measuring the Impact of Social in a Multichannel World - Panel Discussion
- Art of Marketing Analysis
- DMA Panel: The Age of Big Data: The Sound you Hear is Opportunity Knocking - Do You Know How to Take Advantage of It?
- The Broadcast Times They Are A Changin'
- How to Combine Facebook Ads and Content Strategy to Rapidly Grow your Fanbase
OPTIMIZE (O)
This track is about optimizing the marketing mix across online and offline. Learn how the different channels work together to drive the best results for your organization.
- Promoting Online. Buying Offline. (And Connecting the Dots.)
- Building a Social Brand
- What the brain knows and you don't…
- Achieving an Omni Channel Strategy in Luxury Retailing
- Social Commerce In Action
- Marketing 3.0: Bridging the Virtual and Physical Worlds
- Shop.org panel: Connected Retail - How the web is revolutionizing the retail experience
- MENG Panel: Marketing Integration – Inside and Out
Whitepapers Live 1 (W)
Case study presentations from leading practitioners on how to optimize and join up your marketing across online and offline channels.
- Collaborate or Die! How Top-Down Marketing Destroys Innovation
- Put the Customer at the Heart of your Decision-Making
- Email Intelligence: What You Don't Know Is Hurting Your Revenue
- Is Your Marketing Database “Model Ready”?
- From Data To Desire: The Transforming CMO
- Relationship Retargeting: Why display is the new relationship channel
- Axiomatic Attribution: A path to finally answering the question 'How effective is your advertising?'
- Paid, Owned and Earned Media: The Convergence
- Optimization. Good For Your Customers. Good For Your Business.
Whitepapers Live 2 (H)
Case study presentations from leading practitioners on how to optimize and join up your marketing across online and offline channels.
- Agile Marketing is the New Imperative
- Campaign Management in the Cloud: World-Class Marketing That Every Marketer Can Afford
- What Online Shoppers Are Really Looking For: 8 Proven Tips for Designing Interactive Catalogs That Drive Engagement & Conversions.
- Getting Social to Succeed. Making Social the #1 Marketing Channel for Your Business
- The ROI of Email and its Impact in a Cross-Channel World
- Finding Gold with Social Media
- Engaging Today’s Empowered Consumer with 1:1, Real-Time Conversations
- Personalisation for the 21st Century Marketer
- Subscribers, Fans & Followers: Owning your home field advantage
