Engaging Today’s Empowered Consumer with 1:1, Real-Time Conversations
Today’s consumer is demanding – he/she is empowered and hyper-connected. Brands need to find new ways to engage with this empowered consumer if they want to build meaningful relationships that deepen loyalty, strengthen brand advocacy and drive transactions. But how can marketers do this effectively, when data and functional silos still exist and communications are still treated as campaigns vs. a powerful tool to build and sustain ongoing, meaningful dialogues across channels?
By utilizing additional customer data that may exist outside of functional silos, creating a culture that embraces continuous testing, and leveraging predictive modeling and segmentation, brands can now go beyond simply “sending messages” and connect with customers in a more personal and more powerful way than ever before.
In this session, Experian Marketing Services will:
·Explore how to create and maintain a holistic view of customers across marketing channels
·Identify common customer touch points that marketers can use to extend the conversation with their customers
·Demonstrate how to build a culture of continuous testing and implement strategies based on results
About the speakers
Marcus Tewksbury, VP, Client Partner, Exerian Marketing Services
Marcus Tewksbury has 20 years of experience helping leading retailers and B2B’s harness the nexus of technology, data, and marketing to drive growth and achieve financial results.
His focus is on Big, Fast Data and how its redefining the center of the marketing world. He partners with the world’s largest retailers to help them design and build modern marketing, cloud infrastructures needed to drive customer engagement in an omni-channel world. His efforts have been included in the filing of numerous patents.
Marcus applies his knowledge as a VP within Experian’s retail vertical where he leverages his deep technology background to help clients develop new campaigns and programs built on the emergence of addressable, cross-channel, audiences (digital TV, display, online radio, Facebook, etc.) whose performance can be attributed and measured back at the individual or household level.
Prior to Experian, his experience spans both the client and agency side including six years starting and running a retail manufacturing business and a focus on the marketing technology startup sector with an IPO, two flameouts, and serving on two boards to his credit.
Marcus is a frequent speaker, having appeared at events for the American Marketing Association (AMA), Canadian Marketing Association (CMA), Direct Marketing Association (DMA), Integrated Marketing Summit, The Economist, Media Post, and Illinois Technology Association (ITA). His writing and presentations have appeared or been cited in numerous publications like Mashable.com, USAToday, Wall St. Journal, and the Word of Mouth Marketing Association (WOMMA). He has also been a guest lecturer at numerous universities such as Georgetown, Northwestern, DePaul, U. of Chicago, and York.