London, UK –6 March 2013 – Tradedoubler, the international performance marketing and technology company, is launching the sector’s first app-only affiliate program with sports betting and gaming expert Winner.com. This follows the successful launch of its performance marketing tracking and business model for app marketers in 2012.
Winner.com offers consumers a comprehensive range of betting opportunities through sports - football, basketball, ice hockey, and rugby union – as well as casino, poker, bingo and games such as Marvel Roulette and Pink Panther. The deal with Tradedoubler will launch Winner.com’s popular Slots Farm gaming app affiliate programme, offering commission to affiliates for driving users to the app store to download the game and then engage with it on their smartphone or tablet.
Idan Kfir, Head of Mobile, Winner.com said: “Our customers are embracing mobile. They enjoy placing bets and spending time playing games on-the-go, so having a really focussed and accountable customer acquisition strategy for our popular app is vital.
“Working with Tradedoubler, we’re able to offer a mobile-first experience to efficiently monetize affiliates’ mobile traffic. Other than the usual marketing assets, banners and links that affiliates usually use, Winner.com has developed a first-seen mobile marketing tool. By integrating one line of code affiliates can now capture their mobile traffic (estimated at 20-30% of an organic affiliate's traffic) and effectively monetize it, making it the fastest way to go mobile today."
Neil Ranatunga, Head of Mobile, Tradedoubler UK & Ireland, said: “This is a great example of how we can help app marketers drive the number of app downloads, increase customer engagement and generate leads and sales – all on a performance metric.
“Mobile gaming has been a major app store success and along with social networking is the largest category of daily app usage. The potential is huge and we’re excited to work with Winner.com to reach audiences new to this form of betting and gaming.”
Research undertaken for Tradedoubler, shows that three quarters of European iPhone owners use apps every day(1). The industry is worth an estimated €10 billion, with games contributing more than 80 per cent of that figure(2).
Tradedoubler offers a flexible app marketing solution for advertisers: from tracking the number of app downloads generated by any marketing channel, through to tracking in-
app sales and leads post download to the smartphone or tablet. Advertisers can set time-limited app affiliate marketing campaigns via Tradedoubler which enables them to easily identify the best-performing affiliates and track in-app purchase behaviour, revenue-generated and engagement levels after the original download.
Affiliates are rewarded through a clear cost-per-acquisition (CPA), cost-per-lead (CPL) or cost-per-install (CPI) payment model. The new solutions can be delivered as part of a wider affiliate programme with all reporting and payment integrated into a single, results-focused dataset.
1.Source: For the Tradedoubler study more than 2,000 smartphone users were surveyed in Germany, Sweden, France and UK.
2.Source: Flurry, The Gamification of Mobile Apps, December 2012
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Published on: 4:14PM on 6th March 2013