11th March, 2013: Amaze, one of the UK’s leading full service marketing and technology consultancies, and St Ives Group, the UK’s leading provider of Publishing Services and Marketing Solutions, today announced the sale of Amaze by Hasgrove plc, the digital and communication services group, to St Ives Group.
The sale will support Amaze’s plans to take advantage of the increasing demand for integrated technology and data-driven marketing solutions and to expand further into new markets internationally, including in the US and Far East. The acquisition of Amaze provides the St Ives Group with an incredibly powerful digital offering, significantly strengthening its marketing services portfolio.
Amaze has been acquired as a stand alone brand and business and will operate independently, maintaining the autonomy to deliver its existing strategy and financial targets. There will be no change to Amaze’s management team, company structure or current office locations.
Amaze joins other companies within the St Ives Group which specialise in data marketing and management, field marketing, customer engagement, market research and retail consultancy.
Natalie Gross, Chief Executive Officer at Amaze, comments: “We are extremely excited about becoming part of the St Ives Group, with all the opportunities this presents. St Ives has a well regarded history for backing and supporting the growth and expansion of the companies it acquires and enabling them to realise their full potential.
“There is a compelling cultural fit within the group and the new collaboration means we will be working alongside other leading companies that have complementary services and solutions. With the St Ives Group’s support, we know that we will consolidate further our position as a leading global marketing and technology consultancy, with an outstanding creative reputation.”
Commenting for the St Ives Group, Patrick Martell, Chief Executive of St Ives, said: “The acquisition of Amaze creates the foundation for an additional major pillar of our Marketing Services strategy. We have strong positions in data marketing, research and consultancy services, field marketing, and now digital solutions. Further acquisitions will be focused on building out these four pillars to further strengthen our integrated marketing services offering.”
Amaze is a leading full service marketing and technology consultancy, boasting an unrivalled depth of understanding of technology and human behaviour. The company’s work is global - spanning 104 countries in 28 languages.
Using its insights into consumer expectations, attitudes and motivations, Amaze delivers marketing and technology solutions – from strategy through to implementation – that enable organisations to identify and act upon the opportunities created by this changing digital world. Clients include Bridgestone, Coats plc, Coca-Cola, the Co-operative Group, Dyson, Eurocamp, Lexus, ODEON Cinemas, Toyota and Unilever.
In 2012, Amaze ranked 12th in Marketing Magazine’s Digital Agency League Table, as well as 4th in the ecommerce category and 5th in the mobile category.
Amaze came in at 18th in the UK’s Top 100 Interactive Agencies by New Media Age (NMA) and 3rd in the website design and build category – a top five position it has held for the past three years. The agency also ranked 2nd in the 2012 B2B Marketing Marcomms Agencies League Table.
Amaze was named within the UK’s Top 10 Interactive Agencies by Forrester.
For further information, case studies and screen grabs please visit www.amaze.com
About St Ives:
St Ives Group supports the businesses we work with to assess, understand and influence consumer behaviour across a range of sectors including publishing, retail and financial services.
As experts in innovation and execution, we are the marketing solutions business for an industry which is evolving to satisfy consumers whose attitudes towards marketing communications are shifting.
We have invested heavily in data and insight businesses to complement our expertise in cross-media execution solutions and will continue with this expansion programme.
From unrivalled consumer insight and analytics to expert multi-channel execution - and with sector-leading clients such as Sainsbury’s, HSBC, Jaguar Land Rover and Heinz to prove it - St Ives Group allows our clients to identify, communicate with and engage their consumers.
Published on: 2:09PM on 20th March 2013