China: Digital Market Landscape Report

This report about the digital landscape in China is the second in a series of briefings focused on emerging markets, aimed primarily at those outside these countries who are looking for an overview. The first report in the series covered Brazil.

This 35-page digital landscape briefing includes sections on:

• Market trends and developments
• Third-party statistics
• Opportunities and considerations for marketers and businesses keen to invest in the Chinese market
• An overview of the key internet players in China
• Useful resources

Table of contents

1. Introduction
1. About Econsultancy
2. Why… China?
3. Chinese internet use by numbers
4. Chinese mobile use by numbers
5. What are Chinese internet users doing online?
1. The social media landscape in China
2. The e-commerce landscape in China
6. Key local considerations
7. Key opportunities
8. Who should I know about?
9. Case studies
1. Tencent QQ
2. Tencent WeChat
1. Starbucks
2. Nike
3. Cadillac
3. Apple
4. Dell
5. Taobao
10. Recommended resources
1. Econsultancy resources

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