Persuasion Marketing Briefing - November 2007

This is a free 9-page briefing based on Econsultancy's 2007 roundtable about Persuasion Marketing (registration required). The document contains the following: -) A write-up of the key points emerging from the discussion
-) Useful resources and white papers Topics discussed included: -) What is Persuasion Marketing?
-) Different personality profiles and needs
-) Who owns Persuasion Marketing?
-) Approaches and tools Bazaarvoice, Bunnyfoot, Conchango, cScape, Dell, Legal and General, Lighthouse Experience Group, Lloyds TSB, Mars Drinks, Maxymiser, National Express, Nedstat, Neo@Ogilvy, Omniture (Touch Clarity), Signet and Sinclair Experience.