Second Quarterly Digital Intelligence Briefing

This report is part of the Quarterly Digital Intelligence Briefing bundle.

Econsultancy's second Quarterly Digital Intelligence Briefing, sponsored by Adobe, looks at the level of uptake for a range of digital-related technologies, their impact on the bottom line and their cost in time and other resources. The research is based on a survey of more than 900 business respondents predominantly in Europe and the United States.  

The following sections are featured in the report:

• Overloaded by tech?
• Web analytics isn't just tech
• The privacy problem
• Uninformed robots aren't useful
• Robots, talk amongst yourselves
• Companies need left and right brains
• Your gut is smarter than a bad algorithm

As with our first briefing, we also asked responding companies whether they agreed or disagreed with a number of statements, this time technology-related.

Findings include:

• Nearly half of responding companies disagree with the statement that their executives understand the importance of marketing technology.
• Two thirds of respondents predict that privacy concerns will impact the industry's ability to target effectively.
• Marketers are more lilkely to believe that marketing is a science rather than an art.

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