Econsultancy's online advertising research includes buyer's guides, statistics, market trends reports, surveys and briefings. We also have a business case for advertising online should you need to convince your boss to invest in this area.
Economic Value of Digital Marketing - Tencent Keynote at Digital Cream Shanghai
PowerPoint presentation (24 slides) by Sophia Ong, National Planning GM Tencent, on the value of digital marketing in China, at Econsultancy's Digital Cream event in Shanghai, China, on 18th October 2012. Includes information on Tencent, the world's third largest internet company, as well as case studies from the Chinese market.
JUMP Magazine - Fall 2012
JUMP is Econsultancy's magazine in support of the multichannel event, JUMP, which takes place on January 30, 2013 in New York. In this issue of JUMP Magazine, we look at attribution, social metrics and new ways to bridge multi-channel, integrated marketing campigns. Big data is the theme, but there are also articles on the innovative multichannel campaigns, social media engagement, customer experience and and multichannel retailing.
Online Display: Growth, Complexity and Integration
This 35-slide display presentation, delivered at the OMMA Display conference in London in September 2012, looks at the complex display advertising ecosystem, real-time bidding, growth of social media advertising and integration of display with other channels.
Infographic: Real-Time Bidding (RTB) Ecosystem
The Real-Time Bidding (RTB) Ecosystem infographic looks at the different types of companies across the RTB landscape, including demand-side platforms (DSPs), trading desks, supply-side platforms (SSPs), data partners, and ad verification / brand protection platforms.
Real-Time Bidding (RTB) Buyer's Guide
Econsultancy's Real-Time Bidding Buyer's Guide focuses on the RTB marketplace, with detailed information about the trends and issues affecting the online advertising sector. The guide includes detailed profiles of the leading demand-side platforms (DSPs), trading desks and supply-side platforms (SSPs), best practice and tips for identifying the right platform to meet your needs.
Digital Marketing Template Files
Need help with an area of digital marketing? Econsultancy’s Template Files provide over 40 core, customisable documents that range from social media and paid search through to affiliate marketing and usability. An invaluable resource for anyone, at any level.
Smart Pack: Influencer Channels: From Klout to Klouchebag
Influencer Channels: From Klout to Klouchebag explains the basics of opt-in influencer marketing channels, and explores the topic that is on the tip of the industry's tongue: why influencer scoring has caused such controversy, and how brands can manuever around it to succeed. This 19-page report is the sixth in a series of smart packs developed by Econsultancy that are designed to explore emerging trends and new areas relating to digital marketing.
Cross-Channel Marketing Report
The Cross-Channel Marketing Report 2012, carried out in association with Responsys, contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing. This first report is based on a survey of more than 650 companies and agencies, carried out in April and May 2012.
Tag Management Buyer's Guide
An invaluable resource for those investigating the market for tag management systems (TMS), with profiles of 12 leading vendors, the latest market trends and tips and pitfalls for buyers. The 136-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful TMS implementations.
The Future of Digital Marketing 2012 Presentations
Presentations from Econsultancy's Future of Digital Marketing event on 13th June 2012. Over 300 digital marketers attended to hear from those leading the way in the digital landscape on topics including the Social Commerce, Influence Online, Future Shopping Experiences, and Collaborative Consumption.
