B2B Marketing Reports | B2B Marketing Statistics & Template Files

Here are our reports and research relating to B2B (business-to-business) marketing. Some of the reports are specific to B2B while some broader but are still relevant to B2B. If the B2B research you are looking for isn't here, please contact us.

Winning New Work: A Business Development Guide for UK Digital Agencies & Consultants

Please note: There is a newer version of this report available

A 58-page guide for UK Digital Agencies and Consultants on how to win more work through effective business development. There is now a 2009 version available.

Global vs Local: Managing A Multinational Web Presence

A comprehensive look at the pros and cons of operating global websites, to identify whether it is best to manage the site from one centralised unit or via numerous local departments. The report features reviews of the multinational web strategi...

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Featured Report

Paid Search Marketing (PPC) - Best Practice Guide

Coming in at over 300 pages in length and almost 120,000 words long, Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers everything you need to know about paid search advertising. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. This guide has been thoroughly updated to include best practice around mobile paid search, integrating paid search with other channels (including offline), and takes into account Google's new Enhanced Campaigns function.

Internet Statistics Compendium

Econsultancy’s Internet Statistics Compendium is a compilation of internet statistics and online market research with data, facts, charts and figures. Updated monthly, the various global and country-specific documents contain thousands of stats and figures. A huge time-saver for presentations and reports.

Search Engine Optimization (SEO) Best Practice Guide

Built on the foundations of our previous, highly-renowned report, Econsultancy's SEO Best Practice Guide contains everything you need to know about search engine optimization. At more than 300 pages long, this document will help you understand search marketing like never before. Make no mistake: this guide contains lots of actionable, real world insight. It will help you immediately start to improve your performance across the search engines.

Template Files for Web Projects

Need help with web project management but don't know where to start? Econsultancy has created more than 40 individual best-practice template documents as downloadable files that you can customise to suit any web projects you’re working on.

Internet Marketing Strategy Briefing

Econsultancy’s Internet Marketing Strategy Briefing is free to download for registered members and covers the most important online trends in digital marketing, including customer centricity, channel diversification, data, social media and content strategy.

Reports in 'B2B Marketing'