Following are the reports and research we have on multichannel marketing. Some of the reports specifically address multi-channel marketing, others refer to multichannel and we've included those too. Let us know if you can't find what you're looking for on multichannel marketing and we might be able to point you in the right direction.
JUMP - Analyse presentations 2011
Presentations from the Analyse stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Analyse is all about data, metrics, measurement, analytics. Data underpins any attempt to join up your marketing channels.
JUMP - Optimise presentations 2011
Presentations from the Optimise stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing. The Optimise track is about optimising the marketing mix across online and offline.
JUMP - Lead presentations 2011
Presentations from the lead stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. This track is about the big issues in making joined up marketing a reality: organisational structure, skills and culture, measurement and budgeting.
JUMP 2011 Presentations
Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.
Second Quarterly Digital Intelligence Briefing
Econsultancy's second Quarterly Digital Intelligence Briefing, sponsored by Adobe, looks at the level of uptake for a range of digital-related technologies, their impact on the bottom line and their cost in time and other resources. The research is based on a survey of more than 900 business respondents predominantly in the United States and Europe.
JUMP Magazine: Issue four
JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP, which takes place on 12 October 2011. In this fourth issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including multichannel customer service, brilliant multichannel campaigns, mobile apps vs. websites, mobile checkouts, PR's role in joined up marketing, and how brands can get creative with QR codes.
B2B Internet Statistics Compendium
Econsultancy's B2B Internet Statistics Compendium is a comprehensive collection of the most recent B2B statistics and market data publicly available on online marketing, e-commerce, the internet and related digital media. A huge time-saver for presentations and reports.
Marketing Automation Buyer's Guide
Please note: There is a newer version of this report available
The first Econsultancy Marketing Automation Buyer's Guide is an invaluable resource for those investigating the marketing automation sector, with profiles of 16 leading vendors, the latest market trends and tips and pitfalls for buyers. The 132-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful marketing automation implementations.
First Quarterly Digital Intelligence Briefing
Econsultancy's first Quarterly Digital Intelligence Briefing, sponsored by Adobe, looks at some of the most important trends affecting the marketing landscape in 2011. The research is based on a survey of more than 900 business respondents predominantly in the United States and Europe.
Internet Marketing Strategy Briefing
Econsultancy’s Internet Marketing Strategy Briefing is free to download for registered members and covers the most important online trends in digital marketing, including customer centricity, channel diversification, data, social media and content strategy.
