Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.
CRM 2.0 Report
Learn about the latest trends in CRM and the extent to which companies are integrating online and offline data to provide a more relevant and personalised customer experience. Based on a survey of 500+ marketers.
Online PR Trends Briefing January 2009
Please note: There is a newer version of this report available
Download this free 12-page briefing for tips on how to deliver successful online PR strategies, create conversations with your customers, influence key stakeholders, and understand the value of reputation to your organisation.
Digital Outsourcing Survey Report
Please note: There is a newer version of this report available
This report, produced in association with Lemon Digital Production, is aimed at agencies who are interested in the business case and challenges associated with outsourcing digital work.
Managing Digital Channels Best Practice Guide
Must-have guide for anyone involved in managing digital channels. Answers on questions about KPIs, team and organisational structures, budgeting, skills, strategy and planning processes etc. An Econsultancy Best Seller.
Online Measurement and Strategy Report 2008
Please note: There is a newer version of this report available
An analysis of the web analytics industry based on a survey of digital marketers. The report contains valuable insights into the use of web analytics tools and how much companies are spending. A 2009 version of this report is now available.
UK Search Engine Marketing Report 2008
Please note: There is a newer version of this report available
This 55-page report contains a detailed analysis of the UK search marketing environment, covering search engine optimisation and paid search. Based on the biggest UK survey of its kind. There is a 2009 report available.
Ireland Search Engine Marketing Report 2008
A detailed analysis of the fast-growing Ireland search market, covering search engine optimisation and paid search. Based on a 2008 survey of digital marketers.
Email Marketing Industry Census 2008
Please note: There is a newer version of this report available
A must-read report for email marketers covering the amount and type of email marketing carried out by organisations, issues affecting the industry and the effectiveness of email.
Measurement, Analytics and Optimisation Briefing - March 2008
This free, 16-page briefing contains a write-up of an Econsultancy roundtable on Measurement, Analytics and Optimisation.
Online Ad Serving Buyer's Guide 2008
Please note: There is a newer version of this report available
This guide contains profiles of 11 online ad serving platforms. The report covers market trends and tips and pitfalls for buyers. Particularly relevant for publishers and advertisers who are investigating this market.
