Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.
Web Design Best Practice Guide
Please note: There is a newer version of this report available
Our aim in creating this best practice web design guide is to provide a regularly updated, single point of reference covering best practice approaches for all the topics that anyone involved with website design needs to be aware of.
Email Marketing - Roundtable Briefing, May 2007
This is a free 10-page briefing based on an Econsultancy roundtable about Email Marketing held in 2007.
Online Media Planning and Buying - Roundtable Briefing, May 2007
This is a free 11-page briefing based on an Econsultancy roundtable about Online Media Planning and Buying held in 2007.
Web Project Management: Best Practice Guidelines
Fantastic resource for learning the best practices behind successful web projects. We surveyed over 600 web project managers to glean their best practice advice for managing web projects. Our guide packages their most valuable tips and tricks for staying on time, on budget and maintaining quality standards.
UK Search Engine Marketing Report 2007
Please note: There is a newer version of this report available
Editor's note: the UK Search Engine Marketing Report 2008 is now available. http://www.e-consultancy.com/publications/search-engine-marketing-report-2008/ The UK Search Engine Marketing Report 2007, carried out in association with search agency...
Email Marketing Industry Census 2007
Please note: There is a newer version of this report available
Editor's note: the Email Marketing Industry Census 2008 is now available. http://www.e-consultancy.com/publications/email-marketing-census-2008/ The Email Marketing Industry Census, sponsored by Adestra, provides an insightful overview of a cha...
UK Affiliate Census Report 2007
Please note: There is a newer version of this report available
The UK's thriving affiliate community represents an important group of internet marketers who collectively generated more than £2 billion in e-commerce sales during 2006. Yet despite their contribution to the growth of internet retail, remarkab...
Online Advertising Networks Buyer's Guide 2007
This guide contains profiles of all the leading online advertising networks, the latest trends in digital display advertising and tips and pitfalls for buyers. A 2009 version is available.
Online Customer Engagement Report 2007
Please note: There is a newer version of this report available
This 63-page report, sponsored by cScape, is essential reading for organisations striving for effective Customer Engagement and the best possible Customer Experience. http://www.cscape.co.uk Increased use of digital channels by consumers has pr...
Email Marketing - Roundtable Briefing, October 2006
This 10-page briefing is a summary of an Econsultancy roundtable on email marketing (free access). The document contains a write-up of the discussion, an overview of the UK email market, the latest statistics and a section on useful resources. ...
