Here are our reports and research on web analytics, including guides to finding the right analytics supplier, as well as statistics about the web analytics industry. If you are looking for any other web analytics research, please contact us and we'll try to find it for you.
Request For Proposals (RFPs) Bundle
If you're looking for a supplier, agency, consultant or freelancer with a particular digital marketing specialism then you are likely to need to write an "RFP" (Request for Proposal). Our RFP templates and guidance notes will help improve your procurement process.
Web Analytics Request for Proposal (RFP)
If you're considering working with a web analytics solution provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.
Web Analytics Buyer's Guide 2010
Please note: There is a newer version of this report available
An invaluable resource for those investigating the market for web analytics technology, with profiles of 20 leading vendors, the latest market trends and tips and pitfalls for buyers. The report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful online measurement strategies.
Business Cases Bundle
You may be sold on investing in digital marketing but is your client, or your boss? Our Business Cases can help by providing research, tips and information from the experts.
Web Analytics Business Case
Need to convince your boss that using web analytics is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.
Emerging Approaches to Getting Better Customer & Brand Insight from Online Data
Powerpoint presentation from Econsultancy CEO Ashley Friedlein from keynote presentation given at WebTrends Engage conference in London October 2009.
37-slide presentation looks at emerging approaches to getting better customer and brand insight from online data.
Conversion Report 2009
Please note: There is a newer version of this report available
This is the first Econsultancy Conversion Report, produced in association with conversion specialists RedEye, and contains a detailed overview of the tools, strategies, and processes used by companies to improve their conversion rates. The report covers uptake of best practice, barriers to improving conversion rates, and insight into the different ways used to segment site customers and visitors ... plus much more.
Measurement, Analytics and Optimization Trends Briefing October 2009
A free 7-page briefing with the latest trends and marketplace developments relating to web measurement, analytics and optimization. Download this free report to get an overview of what is happening in the web analytics sector and the issues that matter.
Effective Web Design
The Effective Web Design guide has been created to provide you with a steer on all the key aspects of website design, ranging from conception and design, through to subjects such as usability and search engine optimisation. It is intended as a single point of reference covering best practice approaches for all the topics that anyone involved with website design needs.
The Future of Digital Marketing 2009 - Presentations
Please note: There is a newer version of this report available
The presentations (in Powerpoint and PDF files) from The Future of Digital Marketing event on 17th June 2009 in London, UK.
