Last month Twitter added an image preview feature that causes pictures and Vines to automatically appear in users' timelines.
Prior to the update users had to manually expand the media or click through to view the full tweet, but we're now shown a small preview window whether we like it or not..
As with all alterations to the Twitter interface, the update was met with outrage from users who always seem surprised when agile and innovative tech companies seek to evolve their product.
The new image previews can occasionally cause problems, like this morning when my colleague Ben Davis caught a glimpse of a very NSFW picture that someone I follow had tweeted, but in general I find they add some much needed variety to my Twitter timeline.
Twitter wallpapers/backgrounds aren’t integral to business, but if a user has found themselves on your profile page, why not hit them between the eyes with some marketing?
Perhaps upcoming events, a product showcase, or something of your history.
There are many things one can do with a Twitter background, and here’s a selection of what’s out there that you can replicate.
As Twitter grows, it's more difficult to digest your own activity, to search for trends and content, and to find the right people to engage with.
To the already swollen ranks of Twitter clients comes Tame. Tame claims to provide further context for the user.
I asked a few questions of their team, to find out more about the service.
This week's stats roundup is all about shopping, including conversion optimisation, mobile-friendly web design, showrooming and eBay.
There's also room for some beefy stats on Facebook and Twitter (after Twitter's IPO) and some interesting detail on web standards and ad complexity.
Feed your brain with this week's rare and juicy stats - watch that white shirt! And for more digital marketing stats, check out our Internet Statistics Compendium.
A couple of weeks ago I wrote an article entitled Fight Club! Netflix, LOVEFiLM and NOW TV: a UX comparison. For this I had to sign up to their respective VoD services. You know, for the greater good of journalism.
Now the time has come to quit these VoD services because it seems there really is such thing as too much choice... plus I'm not made of money... and there's only so many hours in a day. I do have a job you know!
Based on recent research that suggests 72% of customers expect complaints on Twitter to be answered in one hour, I'll be taking a look at each company's Twitter customer service channel compared to their site's own customer service, then finally I'll see how easy it is to quit and how easily they let me go.
If content is king, then social is definitely queen. With a fast growing digital society that loves to post and boast, social media has become a fundamental tool in a content marketer’s kit.
And for the travel marketers, social has been a gift. Done well, a great campaign can far outreach any traditional marketing activity in terms of audience and influence.
Social, no longer seen as a bolt-on channel, has become an integral part of travel marketing, from PR, reputation management to customer engagement. And in many ways, it's also the voice of the brand.
Virgin Atlantic’s director of brand & customer experience, Reuben Arnold says: 'Social media helps us demonstrate our personality and what we’re about'.
In my last two posts I introduced the Econsultancy Twitter network, and wrote about how we could use social network analysis to identify influencers and innovators in this community.
In this post I'll look at how mapping a network can help us identify sub-groups in the community and target content to them more effectively.
53% of customers who ask a brand a question on Twitter expect a response within one hour.
However, if a customer makes a complaint to a brand using Twitter, that figure goes up to 72%.
These stats come from the latest research by Lithium Technologies and perhaps contradicts the previously held notion that just 11% of people expect to receive customer service via social media.
A new report has found that more than 80% of charities now use social media for marketing and engaging with supporters.
Facebook (87%) and Twitter (84%) predictably proved to be the social networks most commonly used by charities, followed by LinkedIn (49%).
The report from Blackbaud found that charitable organisations are also taking action to improve the impact of their social media efforts, with 63% adding staff roles or new responsibilities that focus on social.
Firstly, yes, Warner Bros. has made a LEGO Movie. A big budget, Hollywood, CGI motion picture starring (the voices of) Chris Pratt, Will Ferrell, Liam Neeson and Morgan Freeman.
The film isn’t out until February 2014, and yet Warner Bros. began the marketing push earlier this year with a great looking trailer and various teaser posters.
This shouldn’t be a surprise being as LEGO has a great online strategy and has shown previous form in building its own online customer community.
Recently though, the marketing push has begun through closer engagement on social network sites, clearly having learnt lessons from LEGO's own social interaction via its CUUSOO site.
Let’s take a look at how Warner Bros. and their digital agency Substance are marketing LEGO's biggest new construction yet using social media…