Learning isn’t working for most of your employees: Here’s how to engage and inspire the 80%
Engagement is the cornerstone of any learning programme. These five initiatives will help you engage busy professionals and ensure successful outcomes.
Engagement is the cornerstone of any learning programme. These five initiatives will help you engage busy professionals and ensure successful outcomes.
The fashion retailer’s new homepage breaks from navigation norms and has led to criticism from some shoppers, but its full-screen social aesthetic shows products at their best.
A report by data and AI solutions provider SAS has found that a lack of internal expertise poses a barrier to generative AI adoption – with manufacturing and healthcare among the industries reporting the lowest levels of both internal know-how and usage of GenAI.
Amanda Zafiris tells us about her role at the visual design platform, including the challenges of AI in the enterprise, Canva’s Magic Studio roadmap, and countering the issue of app sprawl.
A July survey of 1,600 global decision-makers found that China is currently leading the pack in adoption of generative AI, with businesses confident in their level of internal skills and tools as well as regulatory compliance.
Research from Upwork has indicated that generative AI in the workplace may be hindering, rather than helping, productivity. A new approach to skills could tackle this problem.
Chinese video-editing app CapCut has been making waves amongst creators and influencers as an accessible yet powerful piece of software. Rivals are now scrambling to compete with its prosumer pull for amateur editors and small businesses alike.
A survey by Dotdigital highlights the potential skills gap developing in the realm of AI marketing tools, as martech companies warn training should be an ongoing concern.
Which skills are most useful in a digital team, which have been commodified, and which sectors are still ripe for transformation?
We’ve seen lots of examples of new intelligent search features or conversational agents in the last six months in online retail – from Walmart, Instacart and Amazon, for example. In a recent article, I tried out some AI-powered product discovery features to see how useful they might be for shoppers. And though they each provided distinctive […]
We asked some SEO and performance experts what marketers should do, if anything, to adapt to AI overviews across organic and paid search.
To make the most of retail media, brands are restructuring teams, changing their planning cycles, updating their approach to measurement, and reassessing how they target shoppers.
A roundup of research that paints a picture of the growth, but also the context for the growth, in retail media.
It’s not enough to rely on simple or single metrics; a comprehensive evaluation framework is essential to truly justify investment in L&D.
Transferring learning into working practices requires a multifaceted approach.
Fake outdoor advertising can bring outrageous concepts to life with a bit of clever video or photo editing – but does the lack of realism undermine the point of an ‘out of home’ ad? Or does it open up new possibilities for marketing?
What is contextual commerce media, and what role will it play in a rapidly changing adtech ecosystem dealing with signal loss and a lack of transparency?
What are the principles of launching an effective learning programme, and how can you design truly persuasive learner communication plans to get your training off to the best start possible?
Following years of delays to its proposed deprecation timeline for third-party cookies, on Monday Google made the startling announcement that it would not be phasing out 3P cookies in Chrome after all. Does this U-turn mean that marketers should change course?
A new study carried out by SparkToro’s Rand Fishkin in association with Datos looked at search behaviour and clicks over time to see if there had been any change. It concluded that right now, Google’s position at the top is secure.
The Charity Digital Skills report has revealed staff and volunteer skills as a top-5 constraint to progress with digital and data in the sector (47%), with more than 2 in 5 charities saying they most need funding to access training.
Benjamin Lang is Head of Partnerships for Northern Europe at Shopify, having joined the business in 2022 from his previous role at payment service provider Mollie. Alongside his career, he spent 13 years as an elite rower, representing France at the Rio Olympic Games in 2016 and attending the Beijing Olympic Games 2008 as part […]
An annual snapshot of attitudes towards prioritising and measuring marketing effectiveness, Marketing Week and Kantar’s ‘The Language of Effectiveness 2024’, shows a distinct surge in interest towards econometrics at a time when marketers are anticipating signal loss from 3P cookies.
A five-week industry testing period recently concluded for Google’s Privacy Sandbox initiative, during which Google announced that it would be pushing back the deprecation of third-party cookies for a third time. What are the current concerns from industry bodies and regulators, and what does it all mean for advertisers?
The Director of Digital Marketing & Media talks growing retail sales at the consumer healthcare company by learning from D2C brands, avoiding paid search competition and extolling the virtues of simple language.