Claire Brinkley
After graduating college and travelling the world, Claire started working as a journalist and researcher for Mediaconnect. In this role Claire wrote stories for and about the tech PR community, which were posted daily to their corporate website. She then went on to promote cycling education within Australia, working for AustCycle as a journalist, marketing and PR person.
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It seems Australian consumers are losing patience with targeted, yet unwanted, marketing and advertising, both online and off.
A new government report has found that 1 in 2 consumers received an uninvited telemarketing call in the past six months, and a further 9 in 10 consumers said these telemarketing calls were a problem.
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by Claire Brinkley
23 May 2013 23:45pm
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Some of Australia’s biggest retailers have recently spoken out at a conference in Melbourne saying that while selling online has the benefit of lower overheads, it is not yet as profitable as traditional bricks-and-mortar retailing.
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by Claire Brinkley
21 May 2013 23:45pm
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Google and PricewaterhouseCoopers are predicting that Australian tech businesses will be worth $109 billion by 2023, employing 500,000 people and contributing as much to the Australian economy as the retail and education sectors.
The new report, Startup Economy, examines the current state of Australia’s technology sector and looks at how this can be nourished to build a strong tech industry for the country, an area that's increasingly under scrutiny due to the positive effects it can bring.
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by Claire Brinkley
12 May 2013 23:30pm
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Only 50% of Australia's biggest companies use social media to talk to their customers and it seems many would prefer their customers didn’t talk back, according to findings from a new report.
Econsultancy has often written about how complex social media is in Australia, with many organisations appearing to struggle with the various platforms and strategies found within the landscape.
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by Claire Brinkley
09 May 2013 23:30pm
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In the next three to five years almost 75% of Australian organisations expect to have mobile apps available, up from 40% today, in an attempt to better engage and interact with their consumers, according to new research.
Optus' Future of Business report surveyed more than 2,000 consumers over the age of 18, as well as 550 marketing and IT executives from mid-large sized organisations, to look at which customer interaction channels are most important to businesses and their consumers.
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by Claire Brinkley
07 May 2013 23:45pm
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Australia’s online sporting and physical recreation goods industry is expected to hit a huge $1.04 billion by 2018, thanks in large part to a changing retail landscape and an ageing population.
A new IBISWorld report has forecasted that online stores selling goods such as bicycles, camping equipment, exercise and fitness tools (excluding apparel) will see revenue increase by an annualised 6.3% over the next five years.
And one of the reasons for this expected rise in revenue is Australia’s ageing population, who are focusing more on health and fitness after retirement.
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by Claire Brinkley
02 May 2013 23:30pm
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On the back of recent findings that highlighted the disconnect between how Australian consumers and businesses use social media, Fifth Quadrant’s Emerging Channels report has also revealed that web chats are growing significantly in popularity as an online customer service solution.
It seems Australian consumers are keen to web chat with brands rather than communicate via social media or a smartphone app, with the study finding that web chats were perceived to have the highest suitability in terms of general enquiries, technical issues, purchase/sales related questions, as well as complaints or service issues.
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by Claire Brinkley
05 May 2013 23:30pm
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When consumers search for things on their mobiles more than half usually intend to buy it, according to new research from Google and Nielsen.
The Mobile Search Moments report looks at why and when people use smartphones to search, the actions that result from these searches and how marketers can capitalise on every moment of the process.
Participants in the study were asked to log their mobile searches over a two week period in Q4 2012, which resulted in more than 6,000 mobile searches being recorded, and then follow-ups were conducted by Nielsen to see what actions resulted from these searches.
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by Claire Brinkley
26 April 2013 15:04pm
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Econsultancy has been discussing digital excellence on an ongoing basis for a while now, as digital concepts increasingly permeates business operations, capabilities and structures.
Ahead of ExactTarget's Connect tour, where Econsultancy is a media partner, I managed to catch up with one of the key members of their APAC operations, Regional Marketing Manager, Ryan Bonnici, to get his thoughts on the topic, as well as the peripheral issues of digital innovation, data and technology.
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by Claire Brinkley
06 May 2013 05:00am
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A new report has revealed that not only do Australians read more news than their American and British counterparts but all three countries are spending less time interacting socially on their desktops.
Experian Marketing Services recently discovered that the proportion of online desktop time spent on social media has dropped across many countries, including Australia where usage fell to 24% in 2012, down from 27% the year prior.
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by Claire Brinkley
29 April 2013 23:30pm
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