Nearly 50% of smartphone owners use their mobile to search for product information after seeing a TV ad, according to a new study from the Internet Advertising Bureau (IAB).
The survey also found that 38% of respondents used their smartphone instore while shopping, with 49% of this group using their mobile to compare prices with other retailers.
Research agency GfK interviewed over 800 smartphone owners to track the purchase journey of their most recently purchased product.
Mobile payment tool Square has won the endorsement of President Obama and is to be used for his re-election campaign.
Staff will be given Square hardware to process donations from supporters. The small credit card reader plugs into the top of iPhone, iPad and Android devices and a free Square app processes the payment.
Hot on the heels of a new deal to stream BBC iPlayer and ITV Player through its on-demand service, Sky has launched a new online service that makes its content available to non-Sky customers.
Launching in the first half of 2012, the service will include a range of content, including Sky Movies with sports added later in the year, on a variety of pricing options.
Online travel retailer Kayak has revamped its desktop site using design tips from its mobile apps.
The simplified design has fewer filters and reduces the number of options displayed by hiding flights that are duplicates or deemed too similar.
The layout is also wider, reflecting a similar design feature on the iPad app.
eBay has upgraded its Motors iPhone app to allow users to search for a vehicle simply by taking a photo of it.
Other new features on the app, which is only available in the US, include broadcasts from key racing events in the video section - plus the ability to share your sales activity through Twitter.
Sky has announced a new deal that will bring BBC iPlayer and ITV Player to its on-demand service from tomorrow.
It is the latest development in the battle for connected TV customers as providers try to ensure they offer viewers as much content as possible.
The satellite broadcaster has also announced that its Anytime+ service will be available to all Sky+HD subscribers with a broadband connection – previously it was only available to customers who received their broadband from Sky.
Bayern Munich’s marketing team scored an own-goal by tricking fans into ‘liking’ them on Facebook with the promise of a “spectacular new signing.”
However, instead of unveiling a “new offensive player”, the club admitted it had duped its fans and was instead launching a new app.
Bayern had said on its website that a new striker would be unveiled on Facebook at 2pm on Thursday – to view the proceedings fans had to log on and ‘like’ the club’s official page.
Kermit the Frog took over Disney UK’s Twitter feed yesterday to promote the new Muppet movie.
As part of Disney's marketing around the film’s London premiere fans could post questions using the hashtag #AskKermit.
Hundreds of people took part, including actor Stephen Fry, and the hashtag was in the top ten trends on Thursday.
The G20’s digital economy is set to double to $4.2tn by 2016, according to the Boston Consulting Group.
The study found that key drivers behind the increase will be the growth of mobile internet, the popularity of social media and the continued strength of emerging markets.
Jessica Alba this week became the latest celebrity to try their hands at e-commerce, with the launch of Honest.
The own-label brand sells eco-friendly baby products, biodegradable nappies and organic skin care lotions.
Alba says it is aimed at busy mothers that don’t have the time to spend hours seeking out over-priced eco-friendly products.
Honest differentiates itself from the crowd by using an online subscription model to keep consumers hooked.