With the introduction of payment via mobile and a new and updated app, is this a new mobile era for Starbucks?
What opportunities are there for other retailers to follow suit?
Online technologies move at a frightening pace, and
it is a big problem for businesses that operate online and that want to keep up
with the latest new trend or technique.
The noughties have been a good to the world of the web. Open standards and a philosophy of interoperability have led to widespread adoption of several languages which offer power without proprietary limits.
With shopping on the high street often a nightmare of crowded stores, overfilled car parks and pricey petrol, the online equivalent is more appealing than ever for UK consumers. But etailers need to be careful as small details like delivery costs are still slowing the progress of uptake.
Back in 2008, a survey conducted by PayPal and comScore indicated that 43% of shoppers abandon their shopping carts because of unexpectedly high delivery charges. Meanwhile, 61% of online shoppers, according to Forrester Research, prefer to shop with retailers that offer free delivery.
Three years on and you can bet these stats will be even higher.
commerce is being tipped as one of this year’s major online growth areas.
Groupon now officially the fastest growing company ever and retailers
announcing new Facebook stores on a weekly basis, the tipping point seems to
have been reached.