Wikipedia has been one of the success stories of the internet, growing rapidly to become the de facto reference site for many people.
There are more than 4.4m pages in the English language edition alone, and it is still growing at the rate of 771 new pages every day.
How can its impact benefit digital marketers?
It would not be a big surprise if Google was using information from Google author profiles to influence how pages rank in searches., but as yet there is no evidence to show a correlation between author profiles and better ranking URLs.
Google’s authorship markup feature allows news, other online publications and blogs to use the rel="author" tag to connect their authors’ online articles to official author profiles on Google+.
The profiles include a profile photo, biography, information about their activity and followers on Google+ as well as links to other articles by the author.
Often when you perform a search, Google will incorporate current relevant news stories within the search engine results pages under the heading ‘News For’.
For sites that carry any sort of news, these news results are an excellent opportunity to increase search visibility and traffic.
Despite its relative youth, Google+ now has over 100 million signed up user accounts and many big brands have at least created a presence on the site.
But you might expect major media sites to be leading the way, given the potential to share content and drive traffic. So how well are national newspapers in the UK and US doing when it comes to Google+, and who’s leading the way?
Google has revealed that its latest algorithm update, the Freshness Update, will impact around 35% of searches. But which sites are affected and how?
Just as you can use traditional Search Engine Optimisation (SEO) techniques to make your web pages more visible in online searches, you can optimise your videos to make them more visible on YouTube.
This is certainly a desirable goal. Research has found that video is the universal search category that is most visible in Google searches, and YouTube content was found to be most prominent when video integrations do appear on Google.
And of course, as the most important video platform and video search engine in the world, YouTube has the potential to be a powerful marketing tool. So what factors do you need to consider?