Yesterday evening Google published a blog post that unveiled Enhanced Campaigns - one of the biggest changes to AdWords in years.
It means that advertisers will be able to target people based on the time of day, their location and the device they are using.
The idea is to simplify AdWords by allowing users to manage their campaigns in one place, but it also means that advertisers no longer have the ability to run mobile-only campaigns.
To find out more about the new Enhanced Campaigns, I asked several search experts for their views...
Within the last hour Google has announced what is being described by many commentators as one of the most fundamental changes to Adwords in years.
The focus of the change is to enable advertisers to target people at the right time, in the right place, with the right advert and call-to-action. Effectively, the structuring of Adwords campaigns is becoming device independent, removing the ability to have specific mobile, tablet or desktop targeted campaigns.
This is a hugely important update - and mindset change - for any advertiser who is investing in PPC.
The 2012 holiday shopping season was one for the online retail records and that led to a very merry Christmas for Google, which reported its fourth quarter earnings yesterday.
All eyes were on the search giant, which failed to deliver in the third quarter, much to the disappointment of Wall Street.
But there was no disappointment this time as the company delivered $14.4bn in revenue, a 36% year-over-year increase, and earnings of $2.9bn, up from $2.7bn in the same quarter a year ago.
Billionaire hedge fund manager Bill Ackman believes that Herbalife, a multi-level marketing company, is an illegal pyramid scheme.
And he says not just talking: he's shorted Herbalife stock, which is publicly-traded, to the tune of $1bn.
AdWords has made some giant steps forwards in 2012, but I still have a fairly substantial list of additional features that I would like to see soon.
So here I present my AdWords wishlist for 2013:
Businesses of all shapes and sizes are slowly coming round to online marketing and its benefits.
However, since the beginning of the global recession in 2008 the need to justify every penny spent on marketing has become more and more important as businesses try to claw back profit margins and reduce overheads.
Search engine optimisation (SEO) has for many businesses become one of the main focuses of their online marketing strategy.
Businesses are now investing tens of thousands of pounds into the industry every year, pushing the need for better analytical tools and more insight into ROI.
But how much do you really know about your search marketing campaigns?
Last year, Google launched a new initiative designed to help small and medium-sized businesses pay for their AdWords campaigns.
The AdWords Business Credit credit card has since been adopted by 1,400 companies in the United States and, according to Google, 74% of them now say they use the Google credit card as their primary form of payment for AdWords spend.
I recently took the team to a ‘Learn with Google’ event at Google’s HQ to find out about the latest developments coming up on Adwords that we’ll be able to test (in the UK) soon.
There are few new PPC ad formats to look forward to....
For example, if you’re a retailer, you can link your inventory data to AdWords, to change bidding on a campaign, or stop/start keywords as items go out of stock. Or you can automatically change keywords or bidding on AdWords, based on data trends.
You can pretty much do anything you want, in fact. We've created a sample script to set up an alert on an AdWords campaign, which we're happy to share.
Google may be online advertising's 800 pound gorilla, but using its digital dominance to push into traditional advertising markets has proven to be a real challenge.
In 2006, for instance, Google began trials of a platform designed to help advertisers more efficiently purchase ad inventory in newspapers.
In 2009, the search giant killed the offering. Ditto for a similar platform created to move radio ad inventory.
So perhaps it won't come as a surprise that Google has decided to throw in the towel on Google TV Ads, an extension to AdWords that made it possible for advertisers to "bring digital buying and measurement technologies to traditional TV advertising."