Paid search marketing has many names, wears many guises and works alongside many other nebulous terms.
Search engine marketing (SEM), search engine optimisation (SEO), pay-per-click (PPC), cost-per-click (CPC), cost-per-impression (CPM) search engine advertising, sponsored listings, paid for placement, and that’s before you get to services provided by the search engines themselves – Google AdWords, Yahoo Bing Network.
It’s a lot to wade through.
As a relative newcomer to the digital marketing world, I've decided to begin a series of 'beginner's guides' to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation.
Last week I covered Native Advertising, this time I’m going to take a look at paid search. If you’re an expert in the field, this article may not be for you, however please feel free to leave any advice or guidance in the comments below.
Bing, the search engine created by Microsoft, is gaining traffic, although it’s no Google yet. However, not many e-commerce companies are placing their product videos on this newer search engine.
Now that Bing is powering searches on Facebook’s Graph Search, it’s a good time to get your videos indexed in Bing. Here’s how to do it.
As content marketing and SEO grow in importance for all sorts of online business, so does the need for real-time keyword analysis.
Rankinity allows you to check positions of a website for certain keywords in all popular search engines in real time.
The founders of Rankinity are hoping that flexible reports and wide means for joint operation (it can take a lot of cross-department teamwork to successfully manage SEO) will make their service "an irreplaceable assistant both for a SEO savvy and a website owner".
Digital is no longer just a channel, but instead is becoming the center point for customer behavior both on and offline.
This is one of several themes that will be explored at Integrated Marketing Week (#IMW13) and below Shawn Burns, Vice President SAP who is speaking at the event, tells us why.
It’s the final working week of 2012 for a lot of people, so it’s a great time to round up the biggest trends from the past 12 months.
We’ve already rounded up the top mobile trends from 2012, as well as asking people to name their favourite mobile innovations.
And here we ask four SEO experts to look back at the most important search trends from this year, as well as doing a bit of future gazing to 2013...
Many of the millions of consumers shopping this holiday season will turn to the world's most popular search engine, Google, in search of the perfect gift at the perfect price.
But Microsoft has a message for those consumers: be careful, you might get Scroogled.
2013 will be the year that Microsoft becomes relevant once again.
It will begin to use its dominant position on the desktop and in gaming to build an exciting ecosystem that will make Microsoft a compelling choice for consumers, and by extension an increasingly important advertising partner for marketers.
More than 75% of searches in July resulted in clicks through to websites, underlining just how adept search engines are at delivering relevant content.
Stats from Experian Hitwise show that Bing and Yahoo had the highest proportion of ‘successful searches’, meaning searches that resulted in a click-through, with 84% and 86% respectively.
Ask and Google both achieved a success rate of 76%, however it should be noted that it is increasingly common for Google to give users the answer to a query without them having to click on something.
As part of its new Knowledge Graph that was rolled out in May, Google now shows information relevant to search queries in a column to the right of the search results.
With the Microsoft Yahoo Search Alliance having finally made it to Europe, we looked at whether companies and agencies would be considering spending more money on the platform, particularly given concerns about Google’s near-monopoly within the UK search engine market.
For our UK Search Engine Marketing Benchmark Report, published in association with NetBooster, we asked companies how they had changed their paid search budgets across Google, Microsoft/Yahoo, and other search engines.
Is a big part of search's future based on content partnerships?
You might think so looking at the recent deals Bing has struck with Encyclopaedia Britannica and Yelp.