Posts tagged with 'broad match'
Google AdWords could arguably be the best advertising platform ever for
small and medium-sized businesses ever, but mastering it to maximize ROI
and minimize waste isn't easy.
AdWords be dangerous for the novice
advertiser thanks in large part to a dizzying array of options and settings
which, when not understood or recognized, can mean the difference
between prosperity and disappointment.
According to a Wall Street Journal article, a growing number of
advertisers are discovering that they're losing out because of one of
Google's broad match features that targets ads based on searches a user
performs during his or her Google session.