Here are some of the most interesting digital marketing statistics we've seen this week.
Stats include display advertising, content marketing, Facebook ads, omnichannel retailing and the continued growth of ecommerce sales.
For more digital marketing stats, check out our Internet Statistics Compendium.
You probably practice a lot of different types of marketing (or you would like to). But what if it didn't matter? What if, deep down, all marketing was really the same, driving towards a singular objective: establishing relationships.
The problem is, in our ever-shifting digital world, people have different relationship needs. Some want information, others want engagement. And when you deliver the right content to the right person based on their relationship needs, you create a positive experience with your brand.
Yeah, every marketer wants that. But how do you do it?
You get away from running static, campaign-based marketing to being liquid. When your marketing efforts are truly liquid you'll be able to create dynamic campaigns that shift and change to meet different relationship needs in real-time.
Content marketing is now a £1bn industry, so say the CMA.
But what exactly is it that marks a good content agency out from the growing crowds? Is it any more than being able to create something cool that cuts through the clutter?
The other day I was talking with some of my industry peers about how ‘content marketing’ has become a magnet for all kinds of different marketing outfits: PR, video production, digital, SEO and social media.
And yet, it’s the agencies with print publishing backgrounds that have found themselves at the forefront of content marketing.
Everyone thinks content marketing is the only way to win a market.
Here's a little story that might disprove that.
I hate naming names, but there’s a company out there which just doesn’t get content marketing.
It’s a big tech company with excellent products. But it hasn’t yet figured out that people really don’t care about products.
Have you noticed that people take their smartphones everywhere? Try to have a conversation with your closest friends, and more likely than not, you will lose them at some point during the conversation, to their smartphone.
How does this behavior impact retailers? Well, for one thing, it has changed the way shoppers shop. As the Harvard Business Review reports, “Consumers no longer go shopping, they always are shopping”.
The Adobe 2013 Mobile Consumer Survey found that, approximately six out of seven mobile shoppers will use a smartphone to shop in 2013.
How is this perpetual state of shopping impacting retailers? And more importantly, how can retailers use mobile to drive sales and improve their bottom line?
It’s always refreshing to see companies in old-school industries ploughing a load of money into content marketing.
When I say old-school, I’m talking about companies that have traditionally been fairly forward-thinking in terms of IT and tech, but not necessarily in backing marketing with anything other than straight ad spend on paid media.
City Index’s recent Trading Academy series and campaign was quite a departure, and serves as QED as far as ROI and content marketing is concerned.
Check out the campaign, which won an Econsultancy 2013 Digitals Award for best in financial services.
It’s the summer. Medialand is on holiday, and even if you are at work there is a holiday feel around.
It’s harder to get hold of the right people, the decision makers that are required to input into your digital marketing. It’s a time, ideally, when marketers are under a little less pressure than normal.
For many of us in online news and content discovery, Google Alerts simply aren't cutting it anymore.
Trapit, which has raised $6.2 million in Series A funding to address the need for content discovery, surfaces content using some of the same artificial intelligence technology involved with Siri on the iPhone, and comes to us as consumer-facing iPad app, or more recently, a B2B publishing suite.
Blast it. I can’t write. I’ve been sat at my desk all morning pontificating. Trying to get something down on paper and it’s just not happening.
In the age of content marketing, writer’s block is a big problem. And frankly it’s not the first time I’ve had this problem. So how do I keep those web impressions a-rolling?
Turns out the answers fairly straightforward: I take a leaf out of the Coen Brothers book, and I write a post about not being able to write a post...
A lot has been written about brands as publishers. Let's face it, to get it right requires planning, investment and the operational agility to react in real-time to breaking news as it happens.
However, the returns can be more than worth it, as a growing list of examples shows.
Becoming a ‘brand newsroom’ isn’t just a trend amongst the big companies either. Whilst there are plenty of big consumer brand examples, smaller brands, B2B companies, non-profits, and public sector organisations are also aligning their marketing and communications plans around content creation and social media.
If you are wondering if you should take the plunge, or have already jumped, the five tips below will help you get the most out of your strategy.