Have you noticed that people take their smartphones everywhere? Try to have a conversation with your closest friends, and more likely than not, you will lose them at some point during the conversation, to their smartphone.
How does this behavior impact retailers? Well, for one thing, it has changed the way shoppers shop. As the Harvard Business Review reports, “Consumers no longer go shopping, they always are shopping”.
The Adobe 2013 Mobile Consumer Survey found that, approximately six out of seven mobile shoppers will use a smartphone to shop in 2013.
How is this perpetual state of shopping impacting retailers? And more importantly, how can retailers use mobile to drive sales and improve their bottom line?
It’s always refreshing to see companies in old-school industries ploughing a load of money into content marketing.
When I say old-school, I’m talking about companies that have traditionally been fairly forward-thinking in terms of IT and tech, but not necessarily in backing marketing with anything other than straight ad spend on paid media.
City Index’s recent Trading Academy series and campaign was quite a departure, and serves as QED as far as ROI and content marketing is concerned.
Check out the campaign, which won an Econsultancy 2013 Digitals Award for best in financial services.
It’s the summer. Medialand is on holiday, and even if you are at work there is a holiday feel around.
It’s harder to get hold of the right people, the decision makers that are required to input into your digital marketing. It’s a time, ideally, when marketers are under a little less pressure than normal.
For many of us in online news and content discovery, Google Alerts simply aren't cutting it anymore.
Trapit, which has raised $6.2 million in Series A funding to address the need for content discovery, surfaces content using some of the same artificial intelligence technology involved with Siri on the iPhone, and comes to us as consumer-facing iPad app, or more recently, a B2B publishing suite.
Blast it. I can’t write. I’ve been sat at my desk all morning pontificating. Trying to get something down on paper and it’s just not happening.
In the age of content marketing, writer’s block is a big problem. And frankly it’s not the first time I’ve had this problem. So how do I keep those web impressions a-rolling?
Turns out the answers fairly straightforward: I take a leaf out of the Coen Brothers book, and I write a post about not being able to write a post...
A lot has been written about brands as publishers. Let's face it, to get it right requires planning, investment and the operational agility to react in real-time to breaking news as it happens.
However, the returns can be more than worth it, as a growing list of examples shows.
Becoming a ‘brand newsroom’ isn’t just a trend amongst the big companies either. Whilst there are plenty of big consumer brand examples, smaller brands, B2B companies, non-profits, and public sector organisations are also aligning their marketing and communications plans around content creation and social media.
If you are wondering if you should take the plunge, or have already jumped, the five tips below will help you get the most out of your strategy.
As more and more businesses, from multi-national brands to one-man-bands, continue to embrace content creation and content marketing as an effective tool to engage and embrace with their customers, we are now living in a world of Fast Moving Consumer Content (FMCC).
Those brands and businesses that understand, and adapt their marketing efforts to accommodate the continuing, insatiable consumer demand for content, the more successful they will become.
We've already rounded up lots of our case studies, articles and reports on social media and ecommerce, now it's time to do the same for content marketing.
Here are 70 or so of our articles on content marketing best practice, interviews with the experts, lots of stats, and our reports on the topic.
Last week, I sat down to find a battered, browning booklet perched at the end of my desk.
Slightly confused, Sean (our content guy) explained to me what it was doing there.
“It’s an example of content marketing” he said. “I found it at a car boot at the weekend”.
Fair enough, but this doesn’t look like the type of content we all know. First off, it’s physical. I can hold it! Smell it! Feel it!
It got me thinking, what were they doing in the 1940s that we can take with us today?
South-East Asia is alive with opportunity.
Phenomenal economic growth coupled with a rapid spread of access to the internet and proliferation of mobile devices means that it's a region hungry for content.
But despite massive growth and enthusiasm for social media and content, surprisingly few organisations are grasping the opportunity to engage with the incredible number of predominantly young, tuned-in people across the region.
For this reason, Econsultancy’s new best practice guide on content marketing in South-East Asia highlights not only the opportunities for organisations, but also best practice they should follow to maximise their chances of success in this area.