Wondering how your business will address the new law that requires users
to opt in to cookies? There's good news: you can procrastinate.
That's because the ICO, perhaps facing the reality that the new law is
fatally flawed, has decided to give everyone amnesty (as the Telegraph
calls it) for violating the law over the course of the next year.
If the Information Commissioner's Office has its way, cookies will soon be a lot less tasty to website operators.
websites in Regulation 6 of the UK's Privacy and Electronic
Communications Regulations 2003 will be updated in to require that a
user "has given his or her consent" to the placement of a cookie in
accordance with a new European Directive.
Online privacy may be one of the most important digital issues of the day, and it's only getting more important as more and more people use the internet more frequently.
Not suprisingly, government is increasingly looking to assert its role in the debate. Late last year, the U.S. Federal Trade Commission (FTC) issued a staff report suggesting that one attractive solution to many privacy concerns would be a Do Not Track mechanism that allows consumers to opt out of tracking.
The primary method of accomplishing this, the FTC proposed, would be a "persistent setting, similar to a cookie, on the consumer’s browser".
With marketers spending billions of dollars annually on paid search campaigns, accurately measuring conversions is a top priority. After all, conversion data provides important signals that marketers can use to manage budget and refine campaigns.
Unfortunately, conversions are often more difficult to measure than it seems they should be. According to a study by Marin Software, an ad management solutions provider, the proliferation of iOS devices, including the iPhone and iPad, is making accurate conversion tracking even more difficult.
The new EU e-Privacy Directive that comes into effect in the UK on May 25 has caused a major stir in the local internet community, but its real impact will depend on
enforcement and ‘cost’ to end users.
Could common sense prevail? Perhaps, but in the end practicality
The U.S. Federal Trade Commission doesn't think advertisers are doing enough to respect the privacy of consumers online, so it recently proposed the creation of a Do Not Track system for the web that would give consumers the ability to opt out of ad tracking.
There's just one big challenge: making that happen technically.
The U.S. Federal Trade Commission (FTC) has increasingly been taking a more active role in trying to make sure that online marketers aren't harming consumers. That has meant, amongst other things, keeping a close eye on marketing taking place through social channels. You know, Kim Kardashian's tweets.
Yesterday, the FTC issued a long-awaited staff report that "proposes a framework to balance the privacy interests of consumers with
innovation that relies on consumer information to develop beneficial new
products and services."
It seems most of the controversy is based on the typical ambiguity that seems to exist in many online rules and regulations. Because, let’s face it, the situation is meant to be led by public opinion, with the legislators supposedly following suit. The public want to be “protected” from evil online marketing spies, who are poised and ready to sell something at the first sign of interest.
Or do they?
The UK is getting its online personal data protection wrong and it is harming businesses and consumers. New laws are being passed to conform to EU cookie regulations and existing data protection act is being ratified to ensure that the digital world is covered by data protection, but there is a long way to go.
However, the internet is a global phenomenon so any damaging regulation for UK websites will result in users moving to overseas websites damaging our industry.
If Apple’s version of the digital universe were to reach real scale, then alongside privacy legislation, it poses the greatest challenge to the development of digital.