Posts tagged with 'digital skills'
The digital divide and the lack of knowledge in the Middle East is a major barrier to investing in online marketing, according to Econsultancy research published in April this year.
In Econsultancy's State of Digital in MENA Report, some 20% of client-side companies and 42% of agencies said that a lack of understanding about online is preventing their organisation from investing more money in digital.
As further evidence, last year, Shaik Umar, Middle East Head for IDA Singapore, reported that the digital divide and lack of skilled talent are the main problems plaguing the Gulf's IT industry. Part of the reason for the lack of skills is the smaller population of the Gulf compared to other regions.
So, what can companies do to plug the gap and make the most of online marketing?