We’re six weeks or so into the migration of retailers’ product listings on Google to the new Google Shopping.
Retailers now have to pay for Product Listing Ads (PLAs) to appear in Google’s Shopping section (they appear either on the right hand side of the page, or just below the ads, above the natural results).
As before, these ads are linked to the retailer’s product feed on its website.
A/B/n and multivariate testing is one of the most important CRO (conversion rate optimisation) activities for continually improving your website, and yet for some it can be difficult to get started with.
In this post I’ll share three frequently asked questions we hear time and time again from our clients when just starting out with A/B and multivariate testing.
Showrooming, whether retailers like it or not, is here to stay. In fact, as smartphone usage grows, it's only going to increase.
Naturally, as retailers see the threat of people using their mobiles to compare prices and buy elsewhere, they are concerned about this trend.
But what can they do about it?
Here are a few suggestions for tactics that offline and multichannel retailers can use...
When I moved to the UK in 2007, aside from acclimatising myself to a new city, culture and a host of new accents, I found myself having to adjust to being regularly mistaken for an American.
At first, it bothered me but as with most things though, you adapt. But it bothered me because, despite all our apparent similarities, Canadians and Americans are very different.
These differences can be translated to today’s online world, where it’s important for businesses to recognise that countries or cultures interact with websites differently and should therefore be treated with a bespoke experience.
In the realm of conversion optimisation, there are a number of best practices that can be considered.
It’s “divide and conquer” when it comes to email lists. Your analytics team is charged with putting your customers into their respective buckets.
Then it’s the job of the marketing and creative teams to come up with relevant messaging targeted to each segment.
Marketers are familiar with the traditional types of segmentation, such as gender, age, location and engagement.
These types of segmentation pay (literally), however, it can be even more rewarding to dig a little deeper into your list and find the correct segmentation for the job.
Following are five less-common methods of segmenting your list.
Customers everywhere love choice. And when you sell online, giving shoppers choice means making sure they can find what you have to sell, and making it easy for them to compare and contrast different product or service options.
Site search can be one of the most useful tools in your ecommerce toolbox for helping website visitors browse products and information quickly and easily, and view search results in ways that best fit their needs.
With a user-friendly site search experience, visitors are more likely to convert, and more likely to return to your site for more purchases.
Here are some ideas, taken from our Big Book of Site Search Tips, to help you create an engaging and user-friendly site search experience that can more easily attract visitors to the products they want to buy.
Responsive design is personally one of my favourite ecommerce trends and having previously rounded up 10 examples of retailers that have embraced the technology I thought it about time to highlight a few more.
One of the most interesting aspects of these posts is the unique approaches taken to responsive design by different businesses.
This list includes hotels, hobby crafts, suit retailers and mobile network providers, each with very different aims and solutions. I've also included QR codes so you can quickly navigate to the sites on your mobile if you so desire.
Personally I think a clean, simple design works best as it means the site scales effectively across different screen sizes without looking cluttered. I’ve said it before, but Skinny Ties is my favourite example.
And for more information on this topic, check out our blog posts looking at five brands that have reaped rewards after adopting responsive design and a more in-depth look at exactly what the technology is and why it is so important...
Once again we round up six of the best infographics we've seen this week.
The topics include mobile trends in emerging markets, social influencers, the mobile landscape, 4G's impact on retail, and stats on bring your own device.
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include ASOS's brand value, Twitter's relationship with TV, dual screening, holiday search traffic, QR codes, the value of online gambling and slow loading websites.
For more digital marketing stats, check out our Internet Statistics Compendium.
Ecommerce is growing rapidly in Indonesia, with the market expected to soar to $10bn by 2015. More global businesses are looking to take advantage of this fast-growing market, with its resilient economy and huge population.
With the world's fourth largest population, more than 700 languages, and 18,000 islands, Indonesia is a fascinatingly diverse country. Its idyllic beaches and stunning mountains draw tourists from around the world.
But for global businesses, its huge population, resilient economy, and emerging ecommerce market, are the main attractions.