Perhaps ignorance is bliss, but it’s certainly not in the recipe for commercial success. To eliminate
the things that cause their customers to struggle online, organisations must first gain
insight into the experience they provide.
They must identify the site issues
that are most impactful to their bottom lines and remedy them quickly to minimise the number of
customers affected by the problems.
Mobile payments can be so much more than just paying for your coffee and paper on the way into work.
As we’ve seen with mobile sites such as M&S, some consumers are willing to use mobile sites for those big one-off purchases that would have previously seen them buying online or on the High Street.
What do retailers need to do to tempt micro-payment converts to make bigger purchases?
Research by YouGov has found that 91% of British consumers have not heard of NFC technology, while 70% have yet to hear of the ‘mobile wallet’.
Though Juniper Research predicts that $50bn in worldwide sales revenue will be generated by NFC mobile payments by 2014, it’s clear that there is some way to go before British shoppers turn their backs on cash in favour of their mobile.
If you were to ask digital marketers how effective their marketing budget is at delivering results, they’d probably share some great statistics about metrics, return on investment and customer engagement.
The fact is that while few will admit it, not many companies are getting maximum return on investment for their digital marketing efforts.
This month, The Times released their annual International Fast Track 100 list, which calculates the fastest-growing UK companies in term of international sales over the last two years (where we were very pleased to see Lingo24 place at number 81).
But are these top exporting companies holding themselves back by not going multilingual?
With shopping on the high street often a nightmare of crowded stores, overfilled car parks and pricey petrol, the online equivalent is more appealing than ever for UK consumers. But etailers need to be careful as small details like delivery costs are still slowing the progress of uptake.
Back in 2008, a survey conducted by PayPal and comScore indicated that 43% of shoppers abandon their shopping carts because of unexpectedly high delivery charges. Meanwhile, 61% of online shoppers, according to Forrester Research, prefer to shop with retailers that offer free delivery.
Three years on and you can bet these stats will be even higher.
Improving your site search and navigation can have a dramatic impact on
sales. Not being able to find the product you want is one of the top -
and sometimes overlooked - barriers to conversion.
In this article I've
attempted to summarise what I see as the most important steps to
improving the customer experience. While some require specific
technology, many of these ideas can be implemented on any website.
In reality there are plenty of critical features about site search from the position of the search box itself to the way you guide the users actions from the search results page itself.
These five critical areas of site search ought to give you food for thought and, if implemented successfully, make a considerable difference to how your site search pages perform.
Foreign language consumer groups within domestic
markets represent a massive untapped market, and one that doesn’t require
e-commerce businesses to alter their shipping, payment or logistics set-up at all...
It’s well-established that if you want to sell to people overseas then you need to communicate in their language, but what about the consumer groups in majority English-speaking countries whose first language is other than English?
Every part of the mobile supply chain is getting in on the mobile payments act. This is being driven not by technology, but by a shift in consumer behaviour.