Posts tagged with 'email testing'
Email has the potential to deliver a strong ROI for marketers, though the precise response rates depend on a number of factors including the subject line, type of offers and the time of day the email is sent.
Obviously the only way of accurately finding the optimal time of day to send your emails is to run tests, and you also need to take into account fluctuations around pay day and annual events such as Christmas and bank holidays.
There is even a way of running tests using Google Analytics, which we blogged a few years ago.
According to the Econsultancy/Adestra Email Marketing Industry Census 2013 only half of businesses (49%) are currently testing the time and day of their email messages, so either the other 51% already know the optimum time or they're working off a hunch.