Keen readers of this blog may have seen our recent interview with Game’s insight and reward director Fred Prego on the company’s multichannel strategy.
And earlier today at our JUMP event Prego expanded on Game’s CRM strategy, including case studies on how his team uses personalised messages to drive sales.
Prego began with some quick stats to dispel the myth that the company is bankrupt, stating that the business has 320 stores and 30% market share.
Furthermore it attracted 20m customers online and in-store in the past 12 months and has had 750,000 app downloads.
However following its brief stint in administration last year, Game has re-emerged with a new focus on its customers and now aims to build the UK’s most valuable community of gamers.
As a frequent attendee of marketing conferences I’ve lost count of the number of times I’ve heard speakers tell their audience that SEO is incredibly simple, it’s just about having great content.
Not while this may be true in theory, many businesses are understandably sceptical about whether they have the necessary manpower or expertise in-house to regularly produce high quality content.
So at our Funnel event yesterday, which is part of the Festival of Marketing, it was refreshing to see Search Laboratory’s John Readman back up his words with a relevant B2B SEO case study.
SEO is very important for B2B businesses as 21% of all traffic to B2B sites comes from search engines, with around 90% of that portion coming from organic search.
One of the key tenets of our Modern Marketing Manifesto is that improving the customer experience must be the relentless focus of modern marketing.
It states that the customer experience is about “customer centricity as evidenced by the service or product that we deliver across channels. It is about respecting the power and importance of great design”.
Digital technologies present a great opportunity for businesses to create personalised customer experiences. However, the proliferation of consumer touch points also makes it increasingly difficult to come up with a coherent strategy across different channels.
To find out more about these challenges, I spoke to Accenture Interactive EMEA managing director Anatoly Roytman.
And to find out more about creating seamless multichannel customer experiences, come to Econsultancy's JUMP event on October 9. Now in its fourth year, JUMP will be attended by more than 1,200 senior client-side marketers. This year it forms part of our week-long Festival of Marketing extravaganza.