Posts tagged with 'Green Giant'
Like takeaway food, online video can be consumed pretty much anywhere.
Engaging video, with its heritage in television programming and advertising, is eminently sharable through social media, and can be staggeringly successful, or altogether lacking in umami.
So, which brands are using video, and YouTube in particular, to great success? How have these brands approached the creative in shareable content, and who has yet to nail it?
Has virtual currency jumped the shark, or has it become such a mainstream phenomenon that the ability to free virtual currency might be enough of an incentive to get some individuals to eat their broccoli? Social gaming company Zynga and Green Giant, the vegetable company owned by General Mills, are going to find out.
The unlikely pair have teamed up to offer purchasers of Green Giant products free virtual currency that can be used within Zynga's most popular game -- Farmville.