The Guardian, seeking to appeal to a more international audience, recently changed its domain name from guardian.co.uk to theguardian.com.
It seems that the newspaper's traffic has dipped as a result of the migration, with some tools showing a drop in key metrics which affect its rankings.
We have first hand experience of this issue at Econsultancy, as we migrated our domain back in 2009, with a drop in referral traffic from Google being the consequence.
So, has The Guardian handled this migration correctly, or is there more that Google should have done to help such a massive site with the change?
The EU e-Privacy Directive was introduced last year as a way of forcing websites to be more open about the type of cookies they used to track visitors.
Initially there was quite a lot of apprehension as site owners were concerned that they’d be forced to add intrusive pop-ups and force visitors to opt-in before they could begin using the site.
The Guardian, traditionally seen as a 'UK news' organisation, has controlled the US news agenda over the last week with a story about an NSA leak.
This post looks at some of the Content Strategy decisions behind this success.
Instagram became a worldwide cultural phenomenon, mainly by being first to market with a cool idea: a photo sharing app with built in filters and a social platform for sharing.
Now its days may be numbered as the Facebook acquisition and new terms of service make it extremely uncool to the digitally hip.
We used a Twtpoll to ask how many of you will bail on the service after the changes go into effect Saturday. It was a very limited sample size, but the results are still interesting.
With publishers serving more and more of their audience through mobile and tablet devices, it's no surprise that responsive designs are growing in popularity.
From the BBC and Guardian to Metro and Express & Star, the number of publishers jumping on the responsive design bandwagon is growing rapidly and for good reason: there's a lot to like about responsive design and done right, it's pretty compelling.
Last week the Guardian released several new upgrades for its already excellent Android app.
The Guardian said that the focus has been on bringing the app up to the higher standards that you find in modern Android app and to offer users a “better, more consistent user experience.”
I already use The Guardian’s app on a daily basis and find it a joy to use. In contrast, I also use Sky Sports News’ app every day but find the user experience to be quite poor.
As such, I thought I’d take a look at the new updates to The Guardian’s app and compare it to the UX of the Sky Sports News offering.
The ICO's one year amnesty on enforcement of the EU e-Privacy Directive ends tomorrow, and a few more sites have been rolling out their compliance solutions.
BBC.co.uk launched its cookie info banner yesterday, while Channel 4, The Guardian and the Telegraph have today.
The four approaches are all very different...
The release of companies topping the Fortune 500 list proved a bright spot in today's still shaky global economy, but John Sviokla, a principal and US business leader for strategy and innovation at PricewaterhouseCoopers, believes there's much good still to anticipate.
He spoke last week at Guardian's Activate Summit in New York. The summit attracted professionals in the publishing industry and featured such heavy hitters as media giant Arianna Huffington and Jonah Peretti, co-founder of BuzzFeed, perhaps the first true social news organization.
A couple of months ago, Tanya Cordrey, the director of digital development for the Guardian, made a statement that raised some eyebrows. "It’s only a matter of time until social overtakes search for the Guardian," she told attendees at the Guardian Changing Media Submit.
The impetus for that comment was the Guardian's Facebook app, which enables Facebook users to share the articles they read on guardian.co.uk with their Facebook friends.
Not to be outdone by Channel 4’s announcement about new channel 4Seven at the FT Digital Media Conference a few weeks ago, Sky this morning confirmed details of its new web TV service, called NOW TV, at the opening keynote of the Media Guardian Changing Media Summit in London.
Sky’s Chief Executive, Jeremy Darroch, said that it would provide on-demand access to Sky content on a wide range of broadband-connected devices.