This November 27th and 28th, Social Media World Forum took place in New York with speakers from major brands such as McDonald's, Endemol, Shell, Twitter, Google, and Pepsi.
We captured a few of your tweets, pictures and articles including a Pinterest case study from Scholastic and Four Season's love affair with Instagram for those of you who couldn't make it there.
Looking for a tablet this holiday shopping season? If you are, and you're leaning towards a shiny new iPad, wait just a minute: Oprah wants you to know that she loves the Microsoft Surface. How much does the billionaire media personality love it? According to a tweet she posted this past Sunday, Oprah has already purchased 12 of the devices as gifts for Christmas.
Don't expect Apple to lose any sleep over Oprah's endorsement of Microsoft's Windows 8 tablet: if you believe Oprah posted the tweet in question, she did so from her iPad.
Facebook may have justified its then-$1bn purchase of Instagram on a number of grounds, but one thing is for sure: with brand adoption of the popular mobile photo-based social network surging, Facebook is inevitably going to try to capitalize on the commercial potential of its new asset.
Ironically, that means that, despite the fact that mobile is almost certainly Facebook's future, the world's largest social network needs to make Instagram more web-friendly.
When Facebook announced that it was acquiring photo-based social network Instagram for $1bn in April, the upstart had around 30m registered users and less than 1m daily active users.
Today, Instagram boasts more than 100m registered users and more than 11m daily active users.
Not surprisingly, that has given brands seeking to expand beyond social networking stalwarts like Facebook and Twitter to give Instagram a look. And they're not just looking: according to new research published by social analytics firm Simply Measured, brand adoption of Instagram has jumped by 35% since August and more than half of the Interbrand 100 are now active on the service.
To join or not to join. When it comes to new social sites, that is the question brands must ask themselves.
While social networks like Facebook and Twitter continue to be dominant, services like Pinterest and Instagram are attracting more and more individuals. Even Google's social network, Google+, which many were skeptical about, has managed to grow into a respectable channel with more than 100m active monthly users.
With smartphone usage skyrocketing in key global markets, one thing is clear: mobile is the future, and the future is here.
Not surprisingly, everyone is rushing to capitalize on the significant opportunities that mobile is creating.
Publishers are trying to make sure they have attractive mobile offerings that produce compelling mobile ad inventory that advertisers are increasingly looking to snap up.
It may not be the $1bn deal it was when it was announced in April, but Facebook's acquisition of popular mobile photo sharing service Instagram is a done deal.
Last week, the UK's Office Of Fair Trading gave the nod to the purchase and yesterday, the last regulator standing, the United States Federal Trade Commission (FTC), cleared the deal too.
Once a fairly niche mobile app, Instagram grabbed the world's attention in April when it was snapped up by Facebook for a cool $1bn.
That useful piece pf PR, coupled with the launch of an Android version of the app, has seen its number of users grow from 15m to 80m since the beginning of the year.
And brands are definitely taking notice, with new research showing that 40% of the Interbrand Top 100 Global Brands use Instagram.
The power of Instagram for marketing is obvious - even the most carefully drafted copy can’t hope to have the same impact as an eye-catching photo.
Brands continue to invest heavily in their presences on social media stalwarts like Facebook and Twitter and when it comes to newcomers, Pinterest seems to be creating the most buzz.
But the company that Facebook agreed to purchase for $1bn, Instagram, is quietly seeing adoption from a growing number of brands.
Investors are pouring big bucks into startups, and when it comes to their mobile investments, photos and videos are where it's at. And for an obvious reason: following Facebook's still-pending purchase of Instagram for $1bn, investors are hoping they can fund the next big acquisition target.
But predicting who will be acquired, and by whom, can be a tricky exercise. Case in point: today, Autodesk announced that it is acquiring mobile video startup Socialcam for $60m.