Posts tagged with 'Ipsos MediaCT'
Showrooming probably isn't going to make it onto a list of retail executives' favorite words any time soon. After all, the notion that the significant amounts of money required to operate physical stores is increasingly going to waste as consumers use stores to check out products they'll buy cheaper online isn't a pleasant one.
But is all of the fear around the showrooming really justified? According to a study published by Ipsos MediaCT and the Interactive Advertising Bureau (IAB), the answer may be no.