Attribution is one of the hottest topics in the world of digital marketing at the moment. As more companies try to tackle this area, Econsultancy has this week published a Marketing Attribution Management Buyer's Guide, with a focus on market trends and the main players in this sector.
There’s a bit of a culture clash when it comes to online video advertising. The traditionally creativity-driven TV advertising industry seems tempered by the conservatism derived from the click-through culture of the online advertising industry.
If you have a new business and plan to spend money on customer acquisition, are you making a huge mistake?
Venture capitalist Fred Wilson thinks you just might be. In a blog post that sparked
an interesting discussion, and some heated debate, Wilson last week
wrote that "I believe that marketing is what you do when your product or
service sucks or when you make so much profit on every marginal
customer that it would be crazy to not spend a bit of that profit
acquiring more of them (coke, zynga, bud, viagra)."
“It’s not you, it’s me. Actually no, it is you. You keep sending me boring, irrelevant emails that I don’t want. Our email relationship was going really well at the beginning but now its fizzled out and I’m unsubscribing from your emails. For one thing, you just send me way too much. It comes across a bit...desperate."
As an email marketer, does reading this make you cringe? Are you afraid this is what your email subscribers would say to you if they had the chance?
The unsubscribe process doesn’t have to be as painful as a “Dear John” break-up letter, but with the way some brands go about it, it might as well be.
Social media updates, email newsletters, promotions and vouchers for subscribers’ favourite shops and services and other requested marketing emails are increasingly being pegged as spam by ISPs and consumers because email marketers are not following best practice.
Return Path’s Email Deliverability Benchmark Report found one in eight emails requested by consumers from companies goes missing completely – not delivered to subscribers’ spam folders or inboxes, but blocked by ISPs before reaching their subscribers – compared to one in nine in December 2009.
As CMO of Mint, the leading online personal finance service, Donna Wells helped win the startup 2 million users from its launch in 2007 to its acquisition by Intuit in 2009 for $170 million.
Before joining Mint, Wells led marketing departments at companies like Intuit, Charles Schwab, and Expedia. Wells' work has won Webbys and an OMMA award. Last year, she was named one of the Top 25 Women in Tech to Watch by Accenture.
This Spring, she took on the CEO role at a startup called Mindflash, a company that hopes to improve online training. I caught up with Donna to talk about the switch from CMO to CEO, and how social media marketing is evolving.
(And in case you're wondering, yes, she is hiring marketing talent.)
Social media is far too often heralded as the death of email marketing. In fact, social media’s existence has breathed extra life into email campaigns by increasing levels of engagement with consumers.
At times in the last few years, especially in digital marketing circles, it has seemed as though social media has ruled the world.
However, I’m beginning to sense increasingly suspicion and scepticism in the conversations I have with colleagues and clients.
LeBron James is arguably the world's most talented basketball player. And he leaves no doubt: he knows it.
But his stock has fallen significantly after the self-proclaimed
'King', adored by NBA fans in his hometown of Cleveland, decided that
the best way to announce that he was leaving for greener pastures in
Miami was on a carefully-choreographed television event that
resembled a Madison Avenue-produced Broadway play.
Ben Cohen and Jerry Greenfield opened their now famous ice cream chain with $12,000 and $5 spent on a ten-day correspondence class on "How To Make Ice Cream."
Today, they own a multimillion-dollar corporation, and their decisions are monitored closely.
When the company's UK branch decided to take a break from sending its monthly email marketing messages last month, it caused a bit of a storm in the digital marketing world.
But it turns out Ben & Jerry's isn't abandoning email. I spoke with Kate O'Brien, Ben & Jerry's Global Marketing Manager, about what happened, and how Ben & Jerry's really feels about email and social media marketing.