Chipotle’s recent financial results have revealed a successful third quarter of 2013 as compared to the third quarter of 2012, with revenue increased 18.0% to $826.9 million.
With the notorious scarecrow ad (and downloadable song and game and all round worthy cause) released on September 12th, it’s conceivable that the last three weeks have played a part in the strong financial performance.
The scarecrow video was released solely online, and has been viewed 7m times on YouTube. There’s a nice responsive microsite for the ad and game, too. ‘As an incentive for players to complete the game, Chipotle is providing food rewards redeemable at any of its U.S., Canada and UK locations.’
Never has a scarecrow started such debate. You can watch the ad below, and the delicious Funny Or Die parody.
You've most likely heard or even uttered the latest 'it' term out there for marketers: Gamification. But what does it truly mean? Is it a fad or is it here to stay?
Defined as the “process of using game concepts and mechanics to engage users and change behavior,” gamification is, at its core, a simple concept with huge potential for business.
In fact according to Gartner, 70% of Global 2000 organizations will have at least one gamified application by 2014.
In my previous post about the world’s largest brands and their social media presence, I noticed that while tech companies dominated the stats, FMCGs were still clinging on to a couple of top spots.
With this in mind I thought I’d take a closer look at how top FMCG retailers are fairing on the world’s largest social networks.
As the largest restaurant chain in the world, McDonald's is no stranger to the effects that digital has had on consumers.
Those who are responsible for using digital to drive people towards those magical Golden Arches have thought of some clever digital marketing campaigns over the past couple of years. These campaigns not only drive footfall to stores, but also help to increase brand loyalty and engagement.
In an age where customers are deserting offline shopping, campaigns that blend the physical and the digital offer an opportunity to connect with digitally-savvy consumers.
We've put together ten examples from across the world where this brand has succeeded. Read below for more...