Posts tagged with 'Metaio'
With the advent of Ikea introducing an augmented reality (AR) app to enhance its 2014 catalogue, we are starting to see a gradual shift in how retailers can use the power of digital to improve the customer experience.
It seems as if augmented reality is no longer just for enhancing advertising campaigns, there are now many more practical applications of the technology.
Here we’ll look at the Ikea AR app, and then a general round-up of other companies making great strides in the realm of augmented reality.
Caution: eye-poppingly cool links ahead.
If you haven't yet heard of augmented reality, or its applications in marketing, it's time to start working on some serious mind-expansion. AR may be brand new cutting edge technology, but it's already started creeping into marketing campaigns from organizations ranging from GE to Esquire magazine...even the US Postal Service.
Adam Broitman, partner and ringleader of the New York based agency Circ.us, has been preaching the AR gospel -- and working on some groundbreaking campaigns. We caught up with him to ask what augmented reality is all about, and what marketers should being doing to prepare for this next wave of radical technological possibilities.