Posts tagged with 'metrics'
When I read the word
'Silo' I recall the massive industrial grain storage silos that used to scare
me as a child.
Having grown up on a UK TV diet of Doctor Who, Blake 7 and The
Tripods, anything that looked vaguely like an enemy spaceship became the
subject of irrational fear and bad dreams.
These days I fear silos of a different nature.....
Are publishers using outdated metrics? How should they be innovating and reinventing their business models?
Understandably there has been much debate of late around publishing business models. The rise of the internet, compounded by the global economic woes, are making it increasingly hard to see where the money is in publishing and media going forwards.
Metrics matter. Every online publisher and every digital marketer knows this.
In a new article, BusinessWeek's Sarah Lacy asks the question: is the 'unique user' metric an endangered species?