This holiday shopping season, retailers are witnessing first-hand just how important mobile has become to their businesses.
And they're not alone. According to Nielsen's Social Media Report 2012, mobile is now crucial to social media as it is driving the growth of the most popular social networks.
A growing number of companies adopt a mobile-first perspective and investors increasingly encourage entrepreneurs to think about mobile before the web, and it's not hard to understand why.
Smart phones penetration in developed nations has jumped significantly over the past several years, mobile internet usage has skyrocketed and there are now literally billions of mobile devices in use around the world.
Last week I asked everyone from Econsultancy to nominate their favourite mobile apps from 2012.
Ideally I was looking for m-commerce suggestions, but really just wanted to find out what everyone’s favourite apps were from the past 12 months.
The result were quite revealing, as a majority of the apps weren't actually released this year.
In fact, most people nominated apps that were several years old, which is either an indication that Econsultancy staff don't use that many apps, or else it's a sign that major brands haven't launched that many great apps in 2012.
As you will see from the list, the BBC features prominently as do functional apps such as mobile banking and travel.
As it stands, Google Play and Apple’s App Store have around 700,000 live apps each, followed by Windows with 126,530 and Amazon with just over 50,000 apps. As app numbers continue to increase, so is the competition for search-friendly and visible apps.
A number of people are starting to talk about app store SEO as developers and marketers look for ways to ensure their apps can be found across the app stores.
We’ll be focusing on both the App Store and Google Play for this post, solely because there currently isn’t enough research on SEO for Windows Marketplace or Amazon's Appstore.
As 62% of holiday shopping will be online and consumers are estimated to spend $586.1 billion over the next six weeks, it's important for shoppers to be vigilant when it comes to online safety.
Everyone is looking for a deal over the holidays and as Black Friday brings its own plethora of deals, fraudsters are taking advantage of our vulnerability.
The music industry has been in decline for a number of years, with the finger of blame pointed squarely in the direction of the internet and illegal downloads.
Digital revenues from iTunes and Spotify have plugged the gap to some extent, but things certainly aren’t what they used to be.
As part of this shift towards using digital to drive record sales, last week Calvin Harris and The xx both launched mobile apps to promote their new albums.
The apps are available on iOS and Android, but offer very different functionality.
I tried both of them out on Android to see whether they stand a chance of boosting record sales...
Facebook may have dropped HTML5 for native to build a better iOS app, but despite the social network's high-profile breakup, a new survey of more than 4,000 developers indicates that HTML5 is not down and out.
In fact, it's far from it according to mobile app development software vendor Kendo, which found that 94% of mobile developers it polled are either using HTML5 today or plan to use it this year.
Marks & Spencer offers the best multichannel customer experience across three digital channels, according to a report published by eDigitalResearch.
The eChannel Benchmark evaluated 14 retail brands that have mobile optimised sites and apps as well as a desktop site to find out which offered the most consistent customer experience.
M&S came top with an average score of 86% across the three channels, followed by Amazon (85%), Topshop (84%) and House of Fraser (84%).
The report analyses several different criteria, including the homepage, on-site search, navigation, product pages, shopping basket and checkout.
Here we look in more detail at the search, product page and checkout sections...
Ask any executive at a popular consumer internet company about mobile, and chances are she will tell you largely the same thing: mobile is absolutely crucial. For many companies, upstarts and established players alike, that means one thing: getting mobile apps right.
But while some of the biggest names in social seem to be moving in the right direction vis-à-vis their mobile apps, one may be moving in the wrong direction.
There has been a lot of talk about Facebook and its monetization of mobile, but before the company can monetize its rapidly-growing mobile audience, it needs to make sure it's providing a quality mobile experience.
Unfortunately for the world's largest social network, the Facebook iOS app, which was built using HTML5 to more easily support development across multiple mobile platforms, has historically been considered a poor effort. A frequent complaint: it's too slow.